Marketing Matters: Grand Opening Marketing

2012 November: Marketing Matters

Your grand opening is the BIG BANG of your business. Your opening marketing must be explosive enough, setting in motion the creation of your business. This is a golden marketing opportunity. Do the work. Business is not a ‘Field of Dreams.’ You must draw people in and prove your merit. Accomplish these Big Bang goalsMore »

Choosing an Online Ordering System

2012 October: Choosing an Online Ordering System

The convenience of ordering pizza online is in such high customer demand that any pizzeria without an online ordering system should question how serious it is about growing business and profits. Offering customers an online ordering system has many benefits, including: • New customers who prefer online ordering • Higher ticket averages and sales (ourMore »

Why Create an Employee Handbook?

According to YourEmployeeHandbook.com: Employees better understand their rights and responsibilities. A written employee handbook gives everyone the same set of rules to follow and informs employees of such policies without distortion or mistakes. Policies and procedures about legal issues such as harassment, discrimination, payroll practices, and federally guaranteed rights to which employees are included thatMore »

Seasonal Employees

Often, seasonal employees help operators maintain service and food quality levels during particularly busy periods. Before you decide to up your crew during the upcoming summer break or the winter holidays later in the year, however, ask yourself these questions: • Could existing staff handle the workload with increased hours? • Is the existing staffMore »

Employee Discounts

Effective promotions are invaluable weapons in a pizzeria’s marketing arsenal. Imposters abound, but The Employee 10 Percentage Discount Card is worth consideration. Don’t confuse the card with coupons featuring mass distribution, deep discounts and price gratification. This promotion targets local employees who possess disposable income. Unlike coupons, the discount is modest, but its longevity promotesMore »