Capital 4 Growth

Even for pizza restaurants with a solid track record of success, it can be extremely difficult to obtain funding for growth. Why are lenders so skittish? Considering the industry’s over-saturation and its notoriously high failure rate, their reticence is understandable. There are other deterrents as well. “Unless they own the building, restaurants typically lack collateralMore »

Adapting to a New POS System

By nature, humans resist change. We’re comfortable with what we know and often rally against new applications and procedures, particularly when it comes to technology’s rapid pace. Operators introducing a new POS system frequently confront an imposing hurdle, namely staff cooperation. Yet, some careful planning can ease the transition and promote teamwork. • Alert the staffMore »

Marketing Matters: The power of imagery

2012 October: Marketing Matters

A photo of a recently deceased friend was posted on a social network. As people commented several words kept reoccurring; beautiful, con­fident, intelligent. That photo was powerful; it evoked memories and emotions. Though we view things in varying ways, all of us have emotional responses to the things around us. A picture can convey intenseMore »

September 2012: Hiring Top Talent

September 2012: Hiring Top Talent

Our country is still experiencing high unemployment, yet many employers are finding it difficult, if not impossible, to hire people who will stick around. How can this be? If you’re one of those businesses, you’ve also probably noticed other pizzerias in your area that don’t have any trouble bringing in new staff members. Here’s howMore »

Food Styling and Gourmet Toppings

Food Styling and Gourmet Toppings

From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you some plating techniques and let your passion for food shine through. I’m sure you’ve heard it a hundred times: people eat with their eyes! It’s important to understand exactlyMore »

Main Event Planning

Three big pizza-consuming days are about to roll around. New Year’s Eve, New Year’s Day and Super Bowl Sunday each present opportunities for pizzeria operators across the country. Don’t let them go unnoticed in your community. And don’t let your competitor down the street or the large chains with national advertising budgets reap all theMore »

Sales Percentage for Rent

I’m not sure what I should expect to pay for rent. What percentage of my sales should rent account for? You really can’t know what your sales will be projected at until you find an appropriate space that is suitable for your concept. When you find the best spot for yourself, then you need to determineMore »