Tip The Scale

Setting a payscale and integrating incentives With four Blue Moon Pizza stores spread about the Atlanta area, Kelvin Slater cannot make every pizza and touch every table. It’s why Slater feels so compelled to draw and hold on to first-rate employees. “I need to make sure quality is coming across to the customer every time,”More »

Marketing Matters: Slow days

ScottAnthony_Experts

Recently I did a brief survey of some of my pizza pals across the nation. My suspicions proved true — business on Monday is generally half of Friday’s sales. So, can I take a ‘dog’ day and make it a star? Sometimes it is just plain hard or impossible to change people’s spending habits, afterMore »

Ask Big Dave: Pizzeria Manager Commitment Agreement

2012 May: Ask Big Dave

Q: I want to stop living in my business, but I don’t have a manager I can count on. I go on vacation for a few days, and I have hell to pay when I get back. I know I’m not the only one in this boat. How do I get out of it? DominicMore »

Marketing Matters: Enough is Enough

2012 May: Marketing Matters

When you use too many avenues of marketing   Do you ever feel like you are suffering from marketing overload? Ever wonder if you’re on the brink of hitting your social media tipping point? I’ve been there. Sometimes you have to ask yourself, “how many marketing platforms do I really need to master in orderMore »

Marketing Matters: Building a Buzz

2012 April: Marketing Matters

Running a janitorial service in the 1980s, I depended on good old word of mouth (WOM) to generate business for me. Pair that with a business card, and I had a good thing going. In the 1990s when I stepped into a failing pizzeria, I quickly found out that putting up an ‘Under New Management’More »

Employees: Raided

2012 April: Raided

How protected is your staff from the competition?   It’s a small business owner’s nightmare: Discovering that the competition has “raided” your staff, leaving you with a skeletal crew to run your restaurant. Employee raids are unethical, commonplace and pose a real threat to you. “This sort of thing happens under the radar –– employeeMore »

2012 March: In The Know

2012 March: In The Know

You receive a notice in the mail that an ex-employee is filing for unemployment. But he quit the company and one doesn’t receive unemployment for that. He wasn’t fired; he wasn’t demoted and sulked off in dejection; he wasn’t harassed into submitting his resignation. Even though you believe that, in these tough times, ex-workers needMore »