Back Office

Tony Gemignani World-champion Pizzaiolo and Pizzeria Owner

February 1, 2016

Respecting the Craft: The Future for Pizza Delivery

Is third-party delivery the way to go? I have a forecast that one day our industry will not have delivery drivers who are directly employed by our restaurants. Instead, I believe third-party companies will soon be nationwide. This started with a small group of companies way back in the day. One of them, which is… Read More

boombozz rewards program sign up

February 1, 2016

5 common mistakes pizzerias make with their rewards program

Lasting Loyalty If you’ve got a rewards program, here’s how to make it really work Pitfire Pizza tried printing punch cards for their nine locations — buy 10, get a pie free. They saw their same customers, gave away a few pizzas, but not much else. Pitfire’s Chief Operating Officer Mitchell Wong says they haven’t… Read More

artisan pizzas

January 8, 2016

Branding as Artisan — Pretty Perfect

Artisan pizza offers unique marketing opportunities More pizza makers liberally use the word, “artisan,” to describe their pies, which presents a real dilemma for those offering the real deal. You may have the most authentic artisan pizza in town, but how do you stand out? Sure, your food quality should speak for itself, but you… Read More

Tony Gemignani World-champion Pizzaiolo and Pizzeria Owner

January 1, 2016

Respecting the Craft: Staffing and Retention

Talent pool suffers in a strong economy   As a follow up to last month, let’s examine other reasons for high turnover: • Higher housing and rising inflation. The fluctuation and increase in rent in big cities where the housing market has skyrocketed hasn’t helped employees at all. In fact, more potential employees have moved… Read More

Tony Gemignani World-champion Pizzaiolo and Pizzeria Owner

December 1, 2015

Respecting the Craft: Employee Turnover

A better economy means good help becomes hard to find I am sure you have noticed lately it’s been getting tougher and tougher to keep and hire employees, especially in California. With the unemployment rate getting lower and the economy getting better it has become increasingly difficult for us to keep staffers. We are getting… Read More

server with pizza

December 1, 2015

Minor Employees: Fountain of Youth

Are you up to speed on child labor laws? Minor employees often bring plenty of positives to the job. Although they’ll likely require a fair amount of rope-showing and schooling in workplace etiquette, young people are generally enthusiastic and eager-to-please –– a nice counterbalance to their lack of experience. However, minor employees come with labor… Read More

November 1, 2015

Marketing: Keep it Local

Do you know how to maximize your local marketing? Clayton Krueger has no shortage of opportunities to spend money. As the director of marketing for Farrelli’s Wood Fire Pizza, a 20-year-old, seven-store chain in the Tacoma, Washington, area, Krueger regularly hears pitches from advertising reps –– newspapers, radio, television, billboards, team and event sponsorship and… Read More

October 1, 2015

Vendor / Supply Agreements: Coming to Terms

Relationships are invaluable to a restaurant’s success. It is a no-brainer that the relationships between management and staff, staff and customer and restaurant and supplier need to be strong in order for a restaurant to keep its doors open. And relationships require work. They require communication and, sometimes, resolution. They require time and effort from… Read More

September 1, 2015

In Your Backyard: Local Store Marketing

Honing marketing efforts to a geographic radius reaps rewards Loyalty is not given, it is earned. You gain frequency with the quality and consistency of your product, your customer service and your overall dining experience. Your approach to marketing can make or break your brand loyalty in your community. The people in your backyard may… Read More

September 1, 2015

Insurance: Get Protection

Do you have the right insurance coverage for your operation? Owning a business is an act of calculated risk. To make the most of your investment, proper insurance coverage is absolutely necessary. Without it, a customer who breaks a tooth or a fire in the kitchen can spell disaster very quickly. There are significant differences… Read More

Run a Successful Pizza Business With Better Back Office Practices

Modern pizzeria operators know good food is of the utmost importance for success. So, too, are back office practices. Whether you’re looking for advice on how to start a pizza business or tips for menu engineering, Pizza Today’s Back Office section offers thorough resources for making a pizzeria a profitable venture.

Learn from the best. The pizza industry’s most successful operators weigh in on back office issue to share their stories with tips and advice to help your pizzeria grow.

 

Overlooked Back-Office Issues Can Send Business Spiraling

Letting a pizzeria’s concept grow stale can lead to a reduction of sales, but that means more than just revamping the menu and décor. Taking a hard look at finances, modern marketing, restaurant management, hiring, ordering practices, costs and valuation can make you a more successful operator.  Top-notch achievement starts with effective management who know how to run a pizzeria’s staff but also have a firm grasp on the day-to-day back end issues facing everyday owners and operators.