Feet to the fire

Mangia, waiter, table, customers, diners, server, service

Holding employees accountable is never easy, but it sure is necessary Paul Reader compares his pizzeria to a football team running an offensive play. Each employee has certain tasks to complete at certain times and when any team member fails to fulfill his or her responsibilities, performance suffers. “And it’s not long before you’re fightingMore »

Delivery drivers — The big screen

Photos by Rick Daugherty & Josh Keown

Keep your drivers — and the public — safe by checking job applicants’ pasts Delivering a pizza means more than just getting the fresh hot pie to the customer quickly. Operators have to make sure their delivery drivers do not harm anyone through a vehicular accident or a crime. One way to help prevent theseMore »

Growing the Online Component

Photo by Josh Keown

Angelo Halakos, owner of Seasons Pizza, was skeptical about online ordering at first. He wasn’t sure it would actually work, and then there was the fee to consider, reasonable though it was. Even so, Halakos, who owns 28 locations primarily in the Newark, Delaware area, decided to take a chance. “All the big chains hadMore »

Minimize Employee Theft

Minimize Employee Theft

We are in a cash business. We have cash everywhere. In the cash drawers, delivery wallets, petty cash box, night deposit and office. I wouldn’t begin to estimate how much cash has been stolen from me. The amount would probably make me ill. I can document close to a hundred thousand dollars. It’s been saidMore »

Security systems protect assets, boost sales

Security systems protect assets, boost sales

Slater says all four locations of Blue Moon Pizza have cameras. Their value is not just in catching the bad guys but probably alson deterring crime. “We have small signs stating that this business is under surveillance,” he says. “We like to keep honest people honest.” Other operators say they would not think of openingMore »

The Power of ‘Thank You’

customer appreciation thank you note

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? WhatMore »

Proven tactics in social media

Clayton_Krueger

By Clayton Krueger Wow! Can you believe that social media marketing was not even a topic of conversation just 10 years ago? Since then, powerful social media platforms have risen and fallen. Others have emerged and earned their rank among the top-visited sites in the world. More importantly, these networks play a vital role inMore »

Avoiding Trademark Trouble in Advertising

2013 February: Avoiding Trademark Trouble in Advertising

Then the New England Patriots and New York Giants faced off in last year’s Super Bowl, it marked the biggest event of the NFL season. But for pizza purveyors, it wasn’t just a big sports day: American appetites for football and food make Super Bowl Sunday a major moneymaker. Nearly 50 million Americans ordered takeoutMore »

Scheduling: Pencil Me In

Employee work schedule

Making a schedule that actually works takes time and effort from management and staff Putting together the pieces of a scheduling puzzle requires flexibility, time and the ability to see into the future. Operators need to balance the demands of their restaurant’s customers with the availability of their employees, handle last-minute staff requests and makeMore »