Proven tactics in social media

Clayton_Krueger

By Clayton Krueger Wow! Can you believe that social media marketing was not even a topic of conversation just 10 years ago? Since then, powerful social media platforms have risen and fallen. Others have emerged and earned their rank among the top-visited sites in the world. More importantly, these networks play a vital role inMore »

Avoiding Trademark Trouble in Advertising

2013 February: Avoiding Trademark Trouble in Advertising

Then the New England Patriots and New York Giants faced off in last year’s Super Bowl, it marked the biggest event of the NFL season. But for pizza purveyors, it wasn’t just a big sports day: American appetites for football and food make Super Bowl Sunday a major moneymaker. Nearly 50 million Americans ordered takeoutMore »

How to get media coverage

press coverage wall of fame

PR pros offer tips on getting media coverage There’s no magic formula to generate media attention for your pizzeria. The media’s perception — or even awareness — of your pizzeria is driven by your restaurant’s word-of-mouth reputation that you’ve built on quality and service. The same vigor, persistence and follow-through can lead to getting yourMore »

Follow the Rules

pizzeria operations manual

Operations manuals arm restaurants with the consistency to compete After college, graduate school and work at a national pizza chain, Dean Koutroumanis returned to his family business –– New Haven, Connecticut-based Yorkside Pizza –– in the early 1990s armed with important lessons about the performance-driving value of systemization in the restaurant industry. Among Koutroumanis’ firstMore »

Data Security: Hacked

2012 November: Hacked

Amid Chicago’s pizza-loving populace, Lou Malnati’s Pizzeria stands tall. A frequent stop for Windy City inhabitants as well as visitors seeking Chicago’s famed deep-dish pizza, Malnati’s runs 34 stores across the Chicago area, most offering a mix of dine-in, carryout and delivery. With such volume, Malnati’s touches thousands of pieces of consumer data each day,More »

Incentives and rewards encourage employee retention

Scott's Pizza Tour

Inside the Chicago-based corporate office of Home Run Inn, a wall features dozens of photographs of employees who have been with the 90-year-old company for more than two decades. For Home Run Inn president Dan Costello, the images not only celebrate loyal employees, but also remind corporate staff that employees — from GMs to busboysMore »

First five steps to franchising

franchise

As the story goes, John Schnatter parlayed the sale of his beloved 1971 Chevy Camaro into a pizzeria empire and one of the world’s most well known franchised businesses. While lots of dreamy-eyed operators envision becoming the next Schnatter, the path to franchising bliss isn’t as satisfying for every restaurant entrepreneur. For every Papa John,More »

Interact

PizzaToday homepage

Introducing the all new PizzaToday.com The Look! A new easy-to-navigate layout that makes finding information faster than ever. Galleries! We have loaded up the new site with image galleries from our award-winning photo team. Tasty! An enhanced recipe section with hundreds of proven and delicious recipes from all over the world. Fresh Takes! The PizzaMore »

Are you ready for Super Bowl Sunday?

Denise Greer

Super Bowl Sunday is just over a week away. Is your pizzeria ready for one of its biggest days of the year? Now is the time to be sure that your operation is geared and ready for the big night. Double-check the following key ares: Take a look at last year’s sales figures for SuperMore »