Sound Sales Projections Key to Success

Sound sales projections garner stronger labor, purchasing and marketing decisions

At Fresh Brothers, a five-year-old chain with eight stores in the Los Angeles area and another two opening this summer, co-owner Adam Goldberg does not mince words about the importance of sales projections to his expanding pizzeria enterprise. content writing services “The ultimate goal is to run a more profitable operation and that’s something salesMore »

Customer Feedback: Getting It and Using It

2011 April: Survey Says

It’s not always easy to hear criticism, but for pizzeria owners, it can be critical to your business. From comment cards to secret shops, different feedback methods will get different results. Here’s what you need to know about four common kinds of customer feedback and how you can best use them to help boost yourMore »

Buying Equipment: New or Used?

Buying Equipment: New or Used?

Jim Fischer’s been in the pizza game for nearly 40 years and in that time, he’s never purchased a new oven. “Not a single one. It’s always been a demo model or a remanufactured oven,” says Fischer, who, after a lengthy run as a Little Caesar’s franchisee, now owns Pizza Patrol, a two-unit operation inMore »

The Art & Science of Menu Design

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When the commodities markets spiked in 2010, squeezing the margins of pizzeria outlets across the country, Joey Buona’s crafted a proactive response: the Milwaukee-based eatery redesigned its menu with an eye on profitability, as well as style. “We certainly wanted a menu that looked nice and was well organized, but we were most concerned aboutMore »

December 2013: Social Media

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Pizza Tweets Pizza Shuttle @pizzashuttle Grab this YUMMY DEAL! Lg 3-topp pizza & 2 chocolatechip cookies $12 Mon 10/14-Thur 10/17 Dine-in, Pick-up, Delivery http://ow.ly/i/3q7N1 Why it works: This Tweet got in a lot of info in a short amount of characters. Pizza Shuttle put together an attractive package and the link led to a giantMore »

What’s My Pizzeria Worth?

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Unlike automobiles or homes, assigning a value to any business, let alone a restaurant enterprise such as a pizzeria, can be a biased, meandering task filled with subjectivity, high emotion and figure-swaying details. It’s anything but concrete. A.J. Edelstein of The Restaurant Brokers, a Tempe, Arizona-based commercial real estate firm that specializes in restaurant deals,More »

Employee Incentive Programs Help Control Turnover

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Inside the Chicago-based corporate office of Home Run Inn, a wall features dozens of photographs of employees who have been with the 90-year-old company for more than two decades. For Home Run Inn president Dan Costello, the images not only celebrate loyal employees, but also remind corporate staff that employees — from GMs to busboysMore »

McDonald’s apologizes after explicit music airs in dining room

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Fast food giant McDonald’s has issued an apology for explicit music featuring violent rape and underage sex playing in one of its restaurants. A night shift employee connected their personal music player into the Haverfordwest restaurant’s sound system while the location was closed, but failed to remove the device before the morning shift. Customers eatingMore »

Return of the deal: restaurants see more discount-driven traffic

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Are customers looking for restaurant deals? Yes, according to a report by The NPD Group, a market information and advisory service. Restaurant visits prompted by deals and discounts is up two percent from 2012. The biggest gain comes from restaurant visits based on “buy some, get some” or “two-for-one” offers, rising 14 percent. “In myMore »