Targeting Teens

By the end of next year, there will be 35 million teenagers in the United States. At the peak of the baby boom, there were 33 million. And, what’s more — today’s teens have more disposable income than any other generation of teens had. Luckily, teens love pizza, so attracting them shouldn’t be all that difficult. Still, here are some tips:

• Use social networking sites, such as Twitter, Facebook and Google+, to reach out to them with marketing.

• If you have room for video or redemption games, take advantage of the space.

• Hire them. If teens work in your shop, their friends will hang out there and eat.

• Bundle. Try two slices, a breadstick and a drink for $5.99.

• Get involved with area high schools and middle schools. Donate pizzas to the band boosters, athletic departments, etc.