Liability: Is a Bullseye on Your Back?

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Safeguard your pizzeria against liability issues It’s not just your pizza that’s hot. Your business itself is a hot zone for liability. Every time someone enters or exits your premises, whether an employee or customer, you’re open to lawsuits. “Pizza restaurants are a fast-paced environment,” says Jesse Parenti, hospitality director of the Stratton Agency, aMore »

On Hold: Modern paging systems waiting game easier for customers

pizzeria text paging system

Waiting is never fun. It is especially difficult when it’s dinnertime, hunger has set in and the smell of deliciousness is in the air. When the 10-minute wait that the hostess promised has turned into 15 minutes, customers will start to get antsy and annoyed, especially if they have to wait in an overcrowded entryway.More »

Exterior Signage: What’s your Sign?

boomboz exterior signage

Standing out in a strip mall takes consideration If you think the sign outside your pizzeria won’t make much of a difference in attracting customers, consider the success story of Greenville Avenue Pizza Company in Dallas, Texas. The pizzeria decided to invest in neon signage –– not just at their store front entrance, but alsoMore »

Window Marketing: The Big Picture

boombozz pizza window marketing

Don’t overlook importance of window marketing In the hospitality industry we often say, “People eat with their eyes.” Many pizzeria operators have learned to apply that to our menus, restaurant décor, open kitchens and more while enjoying the return on their investment. Despite acknowledging that we live in a visual culture, many have overlooked aMore »

Three steps to create a more secure and safe late-night operation

exterior night at Mozza in Los Angeles

Under Darkness It’s nearing 2 a.m. on 6th Street, Austin, Texas’ worthy attempt to mimic Bourbon Street. As a long line of packed bars make their last calls, revelers pounce onto the lively thoroughfare. Many wander into one of the two Roppolo’s Pizzeria locations that dot 6th Street, eager for a taste of post-libations calmMore »