2012 July: Using Secret Shoppers

If you plan to utilize secret shoppers, be sure they answer the following questions:

• Were you greeted with a friendly smile when entering the pizzeria?

• Was the restaurant clean?

• How long did it take for the food to be served?

• Was the pizza hot and presented attractively?

• Was the service prompt and friendly?

• Did the wait staff try to upsell other menu items such as salads and desserts?

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