Front Of The House

tuttabella_light

November 2, 2015

Light Fixtures: Shed Some Light

Choosing the right fixtures is as important as choosing the amount of light   In restaurant lighting, ambiance is important, but it is not the only factor in choosing how to illuminate the dining room. The right light fixtures can make the eatery look trendy, comforting or retro. Whether the operator chooses downlights that are… Read More

Scott Wiener
Owner & Operator
Scott's Pizza Tours, NYC

November 1, 2015

Man on the Street: The Waiting Game

Create ways to ease the delay   Call me crazy, but I actually enjoy waiting at pizzerias. If I’m queued for a table, it’s likely I’m in line with people whose visits were inspired by the same article or television segment that influenced my visit. Before long, we’re comparing notes and suggesting additional destinations to… Read More

Pizzeria Mozza’s pizza bar enables the customer to watch the pizzas be made.

October 1, 2015

Customer Retention: Keep ’em Happy

Retain your regulars to maintain your company’s reputation Pizza has a lot going for it. It is almost an embarrassment of riches. It’s the problem everyone wants: the line stretches out the door, and customers fight for a table. The downside is that regulars who have been with you from the start may feel edged… Read More

CharedPizza

October 1, 2015

Man on the Street: Communication Breakdown

It’s up to you to please your guests You might want to sit down for this one. A friend of mine recently visited a restaurant and was told to expect a 25-minute wait. No big deal, waiting is part of the game at trendy hot spots like this. After the expected half hour has passed,… Read More

interior_stella

September 1, 2015

Restaurant Design: Now Trending

Distinguishing dining-room design trend from fad Dan Collier and his partner, Josh Schreider, of PizzaMan Dan’s in Ventura County, California, took a serious look at the pizza company’s interiors about a year ago. Since its inception in 2012, Collier and Schreider kept coming back to the same question regarding design: “Will it sell a single… Read More

craft cocktail, liquor, mixed drink

August 1, 2015

Get Crafty

Specialty bar menus — craft cocktails — can be a knockout sales technique There are many things that can help your pizzeria thrive. A solid menu, quality ingredients, a welcoming atmosphere and attentive service can bring in new customers and keep old ones returning. These are essential tools, but for restaurants with full bars there’s… Read More

dining room, interior, pizzeria, lighting

August 1, 2015

Man on the Street: Blinded By The Light

A case of ambiance gone wrong It was the second place on a private pizza tour and I decided to take a risk by taking my group to a new stop. Part of my job is to introduce New Yorkers to great under-the-radar pizzerias and this one had opened in an otherwise pizza-deprived neighborhood, so… Read More

Soda fountains are a main hiding place for bugs because of their sticky sweet splatter.

July 1, 2015

Four battle strategies to win the war against pests

Apply offensive and defensive tactics to pest control That four-letter word –– PEST –– can strike fear in the heart of any restaurant owner. Fighting vermin can seem like a never-ending war. And face it. If you’re worried about pests invading your pizzeria, you have good reason. Here’s some food for thought from the National… Read More

phone, etiquette, customer service phone systems

June 1, 2015

Don’t Hang Up

Phone etiquette is important for customer service and repeat sales   Even in today’s world of online and mobile ordering, there is still a place for the phone. Some customers prefer a pleasant human over a speedy internet connection. Others do not have access to a computer or smartphone. There are also the tech savvy… Read More

RED_angry_customerLost River

May 1, 2015

In the Customer’s Shoes

Handle difficult customers with care   Getting people in the door is half the battle for a restaurant. Then it is up to you and your team to guarantee a great dining experience. Despite your best efforts, there will be disgruntled customers. Sometimes there’s a valid reason –– slow service, for example — but some people… Read More

Restaurant Customer Service is Critical for Success

When a customer first walks through you door, they make a quick assessment of their surroundings, including your floor plan and restaurant design. After that, it’s up to your employees to get them to come back. Many customers admit poor service will keep them from returning to a restaurant despite enjoying its food. Staff training and management are critical for success. Front-of-the-house employees should look –– and act –– the important part of host in a dining room, and proper training is the key to making that happen.

Explore ways to make your front of house operation more effective and profitable.

 

Restaurant Design and Floor Plans Set the Tone of Your Business

How well does your restaurant design fit with your concept? Not only does décor play a part in creating your brand but also the type of service you offer. Dine-in, counter service, delivery and carryout can all play a part in creating customers’ opinions of a restaurant’s business. If a restaurateur is ready for a rebranding, renovation and remodeling floor plans may create fresh eye appeal and breathe new life into an ailing concept.

Discover restaurant design trends and advice in the Front of the House at Pizza Today.