Respecting the Craft: How to open with correct menu pricing

Tony Gemignani headshot

When opening a restaurant, one of the worst things you can do is over price your menu. You can always raise your prices, but when you see a restaurant lower them that could be the sign that they are in trouble. This principle not only applies to menu items but also for coupons and discounts.More »

Man on the Street: It’s tradition!

Tacconelli’s / Philadelphia, PA

  Locals embrace pizzerias’ policies, offerings Just weeks after taking office, the newly minted mayor of New York City offended every single one of his constituents when he used a knife and fork to eat a slice of pizza. This is the one guy who should know that New Yorkers typically fold their slices andMore »

Dough Doctor: Hearth-baked taste

Tom Lehmann

Can you get a deck-oven taste from your conveyor? Q: We are new to air-impingement ovens, and I now want to begin developing a hearth-baked type of pizza. We have done some testing but all that we have been able to make is a crust that is crispy — it still doesn’t have the desiredMore »

Respecting the Craft: Lean and Mean

Tony Gemignani headshot

I had to make an executive decision. I realized at the 11th hour that my kitchen at Tony’s of North Beach in the Graton Casino would not be able to handle the original menu I planned for it prior to opening. Simply put, we would not be able to execute it perfectly due to aMore »

Man on the Street: Good vibrations

Scott Weiner

Even the biggest dive spots have a vibe to cash in on Marketing folks call it “branding” but I’ll just call it “vibe.” It’s a huge part of what attracts me to (or keeps me away from) your business. I don’t believe there are any best pizzerias, only pizzerias that fit better for different situations.More »

Dough Doctor: Thick crust is par-fect

Pan pizza, International Pizza Challenge

Dough Doctor breaks down how to achieve an ideal par-baked crust Q: We are thinking of adding thick-crust pizza to our menu. What is your take on using a par-baked crust? A: If a par-baked crust ever had a place where it excelled, this would be it. I can’t think of a better application forMore »

Respecting the Craft: Opening Day

Tony Gemignani headshot

Three restaurants opening within 10 days — How am I going to do it? I am literally 10 days away from opening two new restaurants in Northern California at a casino called Graton. This is one of the biggest tribal casinos in the U.S. and we were selected to be there. There we will beMore »