Respecting the Craft: Know your demographic

margherita pizza

When I opened Pizza Rock II in Las Vegas, I tailored the menu very much like I did in the first store in Sacramento. However, I did add a few new styles. You see, I have a restaurant in San Francisco where my Neapolitan line is the busiest and my Margherita pizza is the mostMore »

Commentary: Know your market

Jeremy White

There’s something to be said for great location selection, knowledgeable servers and a top-flight menu that’s properly engineered and then subsequently executed by expert kitchen staff. With those elements in place, success isn’t too far behind. But, even with these factors in play, a pizzeria owner that doesn’t understand his market is nonetheless sure toMore »

Dough Doctor: Dough Management 101

dough balls

From start to finish, a sound process ensures a consistent final product   Q: I’m new to the pizza industry and I’ve heard you mention “dough management” in your articles and presentations, but I don’t understand exactly what it is. A: Dough management encompasses everything you do with or to the dough from the timeMore »

Dough Doctor: Staging ingredients impacts dough

2013 March: Dough Doctor

Q: I’ve seen any number of different ways in which the dough ingredients are staged/ added into the mixing bowl. Is there really a difference, or is it a case of just whatever you are taught to use? A: I think some ingredient staging procedures can actually cause harm to the dough while others mayMore »

Respecting the Craft: Down and out in Las Vegas

Tony Gemignani

Honestly, I have never been a fan of a certain nationally known food distributor. Early in my career I disliked their approach and practices when it came to their reps. Over the last 23 years I have always bought from independent Italian distributors. And I still do. Opening a new restaurant and going into aMore »

Tony Gemignani talks secrets to great tasting tomato sauce

Tony Gemignani talks secrets to great tasting tomato sauce

Q: What are some ways to properly preserve and store tomato sauce? A: In order to make a great tasting tomato sauce you always want to use the best and freshest tomatoes you can find. Although choosing to use the freshest and best ingredients can be costly, you will in turn not need to addMore »

Pan-style Pizza — Full Metal Pizza Jacket

Photo by Josh Keown

“There may be a hundred different stances and sword positions, but you win with just one,” said undefeated Samurai Miyamoto Musashi in 1643. Mushashi would have been a great pizza guy because he described pan pizza to the letter. Every town, village and territory in the world has their own pan pizza style: Chicago style;More »

Dough Doctor: Dough balling, yeast and crust color

2012 November: Dough Doctor

Q: What is the best way to determine if my dough has been correctly mixed? A: While I don’t think there is a level of dough/ gluten development that is correct for all pizza doughs, I do think that for the vast majority of pizzeria operators mixing the dough just until it takes on aMore »

Give Your Interior A Spruce

Photo by Josh Keown

When Sara Griffith, husband Joe and partners Shawn and Barb Griffith bought a Sam & Louie’s franchise location in Omaha, Nebraska, in August 2012, Sara was looking to update the pizzeria’s interior. She found inspiration from Pinterest, a visual-based social networking site, to use chalkboard paint to cover the entire wall behind the order counter.More »

Man on the Street: Online ordering — the wave of right now

Online ordering

Pizza delivery saves lives. It solves late-night hunger pangs, relieves depression, fuels the student during midterms and caters kids’ birthday parties. For you, it represents a big chunk of your business, but for me it’s disaster relief. Ever since the 1960s, pizza salvation has been just a phone call away. But times are changing andMore »