2009 November: First Impressions

2009 November: First Impressions

If I had to choose between the best counter and phone person or the best pizza maker, I choose the best customer service rep. Pizza makers are made through a mentoring training program. You make and shape them into pizza assembly machines. On the other hand, I believe that CSR’s are a blend of trainingMore »

2009 October: Udderly Delicious

steak pizza slice

In a race to outdo the competition, there aren’t a whole lot of ingredients left that have not turned up on a pizza. The fact is there’s nothing new about all of this; it now simply becomes a matter of marketing and advertising to get the customers’ attention. In my book, The Ultimate Pizza Cookbook,More »

2009 November: Wicked Web

website, web, online

On a February evening in 2007, a Boston computer programmer named Jascha Franklin-Hodge received a call on his cell phone. He noticed the caller ID displayed a Chicago number. He was asked to create a robust, Web-based communication strategy for some guy named Barack Obama. That evening, history was set in motion. The Web, forMore »

2009 October: Il Pizzaiolo: Westshore Pizza

Robert “Bob” Vasaturo

If you had to classify Tampa using one phrase, the term “melting pot” would certainly be accurate. That’s because the warm climate, sand and surf are a Mecca for retirees and Spring Breakers alike. That’s what brought Philadelphia native Robert “Bob” Vasaturo and his Philly-themed pizzeria to the area 15 years ago, and it wasMore »

2009 November: Dough Doctor

2009 November: Dough Doctor

Oil is a truly multi-functional ingredient in pizza dough production. It can affect everything from the crispiness to flavor of the crust, as well as the way the dough handles during shaping. The type of oil used can influence the flavor of the finished crust, providing anything from a neutral flavor to characterizing flavor. ForMore »

2009 November: Crunching Numbers

2009 November: Crunching Numbers

If you run a full service restaurant, it’s difficult to figure out how many tables to assign to each server. You want customers to be served promptly and accurately so they return. You also want servers to earn enough tips to keep them happy. Robert Smith, director of operations for Pizza Antica in California, saysMore »

2009 October: Quick & Easy

bar seating, seating, place setting, dining

In June, Pizza Hut announced it would spend $5 million to renovate its locations in Jacksonville, Florida. The investment would pay for a “transformation to a more contemporary look and improved customer experience” in the seven dine-in and 23 delivery and carryout restaurants in the area. If you want to update your restaurant’s look andMore »

2009 November: Fired Up

wood fired oven

Cooking with wood has been around since the dawn of civilization, so there’s no singular revelation attached to that method of cooking. On the other hand, cooking pizza in a wood-fired oven has been going on only since the turn of the century in this country. In recent years, however, the fire has been bankedMore »

2009 September: Toss Up

2009 September: Toss Up

When I was 18, I tossed my very first pizza. It was my brother, Frank, who taught me the basics. Then I practiced every day. I noticed that customers were amazed when they came into our pizzeria — and back then I really didn’t do much … just a simple toss and catch. It hasMore »

2009 September: Italian Classics

Classic Margherita Pizza

If we do a time machine scenario and zip back to May of 1889, we find Queen Margherita and her husband, King Umberto I, being served pizza at the palazzo in Naples where they were staying. The king and queen had heard about the famous pizzas of Naples, so naturally they wanted to try them.More »