Chicago-style Deep Dish: Going Deep

2012 November: Going Deep

Nothing says Chicago like deep-dish pizza. This unique pie stands out with a crisp, biscuit-like crust that comes up the sides of a three- inch pan. It’s thick with cheese and other ingredients, and then topped with a chunky tomato sauce and baked for 30 to 45 minutes. Chicago is heavy with pizzerias that offerMore »

Marketing Matters: Grand Opening Marketing

2012 November: Marketing Matters

Your grand opening is the BIG BANG of your business. Your opening marketing must be explosive enough, setting in motion the creation of your business. This is a golden marketing opportunity. Do the work. Business is not a ‘Field of Dreams.’ You must draw people in and prove your merit. Accomplish these Big Bang goalsMore »

Stuffed Breadsticks: Stuff It

2012 November: Stuff It

Breadsticks equal big profits for pizzerias. They are cheap to produce with an almost endless supply of ingredients and are a perfect appetizer add-on to just about any menu item. Take it up a notch by stuffing them and really see them fly out the door. What can they be stuffed with? Just about everyMore »

Beautiful Bechamel

2012 November: Beautiful Bechamel

In 2002, my menu consisted of cheap deals, 23 toppings, one sauce, one crust type, no specialty pizzas, no calzones and no wings. I advertised how good my product was but got tired of tell­ing customers, “That’s all we have, take it or leave it.”Then one day I changed my menu mix in a bigMore »

Customer Complaints: The Flipside

2012 November: The Flipside

“Just say, ‘Yes,’” is the advice veteran pizzeria operator Jeff Cohen lends to handling customer complaints. Cohen, who opened Pizza Loft in Davie, Florida in 1975, applies a giving mentality to his shop. In fact, when customers walk in, they pass by a prominent sign at the front door reading, “Customer service is what weMore »

Social Media: Pizza Tweets and Feeds

2012 November: Social Media

Pizza Tweets Pizzeria Lola @PizzeriaLola Pizzeria Lola is looking for a full time host. Could it be you–or that smart friend of yours? Send em our way: http:// bit.ly/Psgquk Why it works: Twitter isn’t just for posting your lunch specials. Here’s a free Help Wanted ad that leads interested potential employees straight to Pizze­ria Lola’sMore »

2012 TOP 100 PIZZA COMPANIES

2012 November: TOP 100 PIZZA COMPANIES

 What’s happening with America’s largest pizza companies? Who added stores in 2012? Who pushed their sales to record highs? Who dropped off a bit? Last month, we published our list of the nation’s 100 most successful independent operations. Now, we present to you our yearly listing of America’s 100 largest pizza chains. Check out who’sMore »

2012 Hot 100 Independent Pizzerias List

2012 October: Hot 100 Independents

Each year, we mail out surveys to independent pizzerias across the nation. Using their responses, we compile our Hot 100 list — a ranking of America’s 100 largest independent pizza operations (based on sales). Pizza Today present our 2012 listing of America’s 100 top-performing independent pizzerias. For more on Pizza Today’s pizza industry lists, visit:More »

Choosing an Online Ordering System

2012 October: Choosing an Online Ordering System

The convenience of ordering pizza online is in such high customer demand that any pizzeria without an online ordering system should question how serious it is about growing business and profits. Offering customers an online ordering system has many benefits, including: • New customers who prefer online ordering • Higher ticket averages and sales (ourMore »