Departments

2009 September: The Original

March 12, 2013 |

2009 September: The Original

The Italians take their pizzas seriously, which is why, in June of 1984, Antonio Pace put into writing the precise rules for the preparation of the “veraci” (original) pizzas. He was against the commercial industrialization of the modern day pizza. He was horrified by the ready-to-eat and frozen pizzas that he felt had very little… Read More

Jeremy White

March 12, 2013 |

2009 September: No Bull

Q: How has the current recession affected your marketing budget? Estella Ferrera, Oggi’s Pizza & Brewing Company: I have actually left our marketing budget pretty much the same, although I was a little more conservative with my buys to account for a decrease in sales for our franchise. Our regional marketing budget is a result… Read More

mushroom, vegetables, ingredient, topping

March 12, 2013 |

2009 September: Mushroom Magic

My father was a mushroom farmer. During my high school years, I put in more than a few hours getting acquainted with mushrooms in every way possible. Most of the mushrooms we grew (from scratch, including inserting the mushroom spawn into the compost) were sent to various markets in the Northeast, but there were always… Read More

menu, design, diagram

March 12, 2013 |

2009 September: Menu Magic

Your menu is the one piece of marketing your customers are guaranteed to read — at least to some degree. But its influence doesn’t stop with helping the diner make an ordering decision. The menu’s role is actually much greater — it directly impacts not only sales, but the entire ebb and fl ow of… Read More

Classic Margherita Pizza

March 12, 2013 |

2009 September: Italian Classics

If we do a time machine scenario and zip back to May of 1889, we find Queen Margherita and her husband, King Umberto I, being served pizza at the palazzo in Naples where they were staying. The king and queen had heard about the famous pizzas of Naples, so naturally they wanted to try them…. Read More

2009 July: Salso!

March 11, 2013 |

Salso!, World Pizza Championships

An exhausted Justin Wadstein yawns after working 16 of the last 24 hours at Kianti’s Pizza & Pasta Bar in Santa Cruz, California. For the 23-year-old pizza maker, it’s payback time: In early April, he spent a week competing in the acrobatic dough-tossing challenge at the Campionato Mondiale della Pizza (World Pizza Championships) in Salsomaggiore,… Read More

2009 July: Main Menu

March 11, 2013 |

2009 July: Main Menu

At any restaurant, the quality of the food served is the most important factor in a customer’s happiness. But it’s not the only thing that matters. Consciously or not, customers are forming an opinion about their dining experience from the moment they enter your establishment. “Consumers can go anywhere to eat, but they’ll pay a… Read More

2009 August: Pizza Bianco

March 11, 2013 |

Pizza Bianco

White pizza is often defined by what it lacks rather than what it offers. White pizza is devoid of tomato sauce, but not flavor. By omitting the bold, acidic base that most pizzas build on, the toppings take center stage with nuance, subtlety and complexity. In Rome, the pizza bianca exemplifies Italy’s simple, exquisite cuisine… Read More

2009 August: Pasta Primer

March 11, 2013 |

Pasta Primer: Fettuccine

This is the time of year that many of us (especially those of us living in the Midwest) go bananas over fresh tomatoes. If I had the time, I would write another cookbook called “101 Ways to Use Fresh Tomatoes.” So this time of year I am constantly coming up with new ways to use… Read More

Magazine Departments Mirror Working Pizzerias

There’s method to our madness. Pizza Today’s departments are designed to take readers from the Front of the House to the Kitchen and Back Office. The Front of the House section covers restaurant customer service, dining room issues and restaurant design and server staffing and management. In our Back Office section, you’ll find information pertaining to taxes, proper ordering and restaurant marketing and restaurant operations. Our In the Kitchen section is filled with ingredient ideas, tips for creating the perfect pizza size, running a pizza slice business and making perfect pastas, appetizers and desserts. Readers will get an inside look at pizzerias across the country as our editors create in-depth articles featuring some of the most successful restaurants in the pizza industry.

Restaurant Management is Key in Every Aspect of a Pizzeria

Managing a restaurant involves more than hiring and firing. Whether you’re designing pizzeria marketing or refining your restaurant’s customer service, management should be involved in every aspect of a pizzeria’s day to day activities. Restaurant staff hiring and retention is a critical aspect of running a pizzeria, and we offer excellent insight on managing people. Readers will also learn how to create a management team, build schedules, refine restaurant operations and run a better business, regardless of the size of a business, from large chains to small independents.