2009 October: Cool & Creamy

ice cream, brownie, sundae, dessert

As temperatures rise this summer, diners look for ways to cool down. Ice cream presents a practical solution. Sure, you can sell it by the scoop, but why not pair ice cream with cookies or brownies? Ice cream lends itself to many easy-to-prepare desserts. It’s a tasty — and profitable — menu addition. “Ice creamMore »

2009 October: Quick & Easy

bar seating, seating, place setting, dining

In June, Pizza Hut announced it would spend $5 million to renovate its locations in Jacksonville, Florida. The investment would pay for a “transformation to a more contemporary look and improved customer experience” in the seven dine-in and 23 delivery and carryout restaurants in the area. If you want to update your restaurant’s look andMore »

2009 November: Done with Style

2009 November: Done with Style

From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you some plating techniques to let your passion for food shine through. I’m sure you’ve heard it a hundred times: people eat with their eyes! It’s important to understand exactlyMore »

2009 September: The Original

2009 September: The Original

The Italians take their pizzas seriously, which is why, in June of 1984, Antonio Pace put into writing the precise rules for the preparation of the “veraci” (original) pizzas. He was against the commercial industrialization of the modern day pizza. He was horrified by the ready-to-eat and frozen pizzas that he felt had very littleMore »

2009 September: Mushroom Magic

mushroom, vegetables, ingredient, topping

My father was a mushroom farmer. During my high school years, I put in more than a few hours getting acquainted with mushrooms in every way possible. Most of the mushrooms we grew (from scratch, including inserting the mushroom spawn into the compost) were sent to various markets in the Northeast, but there were alwaysMore »

2009 September: The Power of Pasta

pastas pasta bowls

Pizza and pasta is a match made in heaven. If pasta isn’t already on your menu, start up the printing press — because that’s all about to change! Not only should you be offering both, but why not create a “family feast” by combining a pasta entrée, a pizza and a salad? I’ve heard fromMore »

2009 September: Menu Magic

menu, design, diagram

Your menu is the one piece of marketing your customers are guaranteed to read — at least to some degree. But its influence doesn’t stop with helping the diner make an ordering decision. The menu’s role is actually much greater — it directly impacts not only sales, but the entire ebb and fl ow ofMore »

2009 September: No Bull

Jeremy White

Q: How has the current recession affected your marketing budget? Estella Ferrera, Oggi’s Pizza & Brewing Company: I have actually left our marketing budget pretty much the same, although I was a little more conservative with my buys to account for a decrease in sales for our franchise. Our regional marketing budget is a resultMore »

2009 September: This Too Shall Pass

2009 September: This Too Shall Pass

I have been asked to summarize many of my beliefs and words of wisdom as if this were my last shot to speak to you. I have had the great honor to intercommunicate with our wondrous industry for the past 15 years. It has been quite a ride, and I would not have traded itMore »