Catering: On the Road

2013 February: On The Road

The financial boost that comes from catering really and truly can take your business to the next level. There’s so much more to catering than one time monetary gratification. I find that each catered event I complete grows word-of-mouth. I generally get a couple of inquiries from each event. Now some of these events areMore »

Slice of Hope 2012

2013 February: Slice of Hope 2012

After the success of the intitial Slice of Hope charity event in October of 2011, we knew we had to do it again. The first incarnation, you see, was much more than a simple bike ride from Portland to Seattle. It was an industry marketing event that brought people into America’s pizzerias. It raised moreMore »

Man On The Street: Pizzeria closed by health department

2013 February: Man On The Street

My heart sank as I reached the front door, only to realize that the worst was true. The usual line was nonexistent; the lights inside were dim and the front gates were down. My only clue was a small yellow notice on the front door. Apparently the New York City Department of Health and HumanMore »

Il Pizzaiolo / Flippers Pizzeria, Orlando, FL

2013 February: Il Pizzaiolo / Flippers Pizzeria, Orlando, FL

In a competitive market, standing out is imperative to success. For Orlando, Florida-based Flippers Pizzeria, differentiation has been key to its execution –– but so, too, has putting into place the right management team to take the company to the next level. As a result, Flippers has flourished to 14 stores with sales of moreMore »

2013 February: All Roads Lead to Vegas

2013 February: All Roads Lead to Vegas

Few people in the pizza industry haven’t heard of International Pizza Expo, the three-day event that brings together vendors, operators and restaurant professionals. The show has changed over the years, and 2013 is no different –– with competitions, cash giveaways, business-boosting seminars and a show floor filled with products, there’s more to see and doMore »

Il Pizzaiolo / Aldos, Naples, FL

2013 February: Il Pizzaiolo / Aldos, Naples, FL

Last fall, Aldos Ristorante Italiano & Bar in Naples, Florida was tapped by Pizza Today to host the finale party for Slice of Hope, a fundraising event uniting the nation’s pizzerias in the fight against breast cancer. Talk about an event. Owners Kelly and Aldo Musico, their crew, partners and volunteers created a grand festival-styleMore »

Music Licensing: Playing Their Song

2013 February: Playing Their Song

A couple of years ago, an Urbanspoon reviewer wrote that if Oregano’s Pizza Bistro were a movie, it would win an Academy award. The reviewer added: “From the background music to the star line-up of pizzas, sandwiches and pastas, this place has it all.” Indeed, background music is to a restaurant what a soundtrack isMore »

2013 February: Did You Know? / Places That Rock

2013 February: Did You Know? / Places That Rock

Kids Influence According to a 2012 Technomic report, nearly 40 percent of adults living with children said the kids influence where they decide to purchase pizza.           PIZZA EXPONext month’s International Pizza Expo show floor will be larger than 5 ½ football fields and will feature approximately 1,000 exhibitor booths.  More »

2013 February: Commentary

2013 February: Commentary

There are a lot of things I admire about Tony Gemignani, the World Champion pizza maker from Tony’s Pizza Napoletana in San Francisco. He’s an astute business man and a brilliant marketer, but he remains a true artisan first and foremost. Walk into his pizzeria and you’ll see the phrase “Respect the Craft” on hisMore »