Departments

menu, design, diagram

March 12, 2013 |

2009 September: Menu Magic

Your menu is the one piece of marketing your customers are guaranteed to read — at least to some degree. But its influence doesn’t stop with helping the diner make an ordering decision. The menu’s role is actually much greater — it directly impacts not only sales, but the entire ebb and fl ow of… Read More

Classic Margherita Pizza

March 12, 2013 |

2009 September: Italian Classics

If we do a time machine scenario and zip back to May of 1889, we find Queen Margherita and her husband, King Umberto I, being served pizza at the palazzo in Naples where they were staying. The king and queen had heard about the famous pizzas of Naples, so naturally they wanted to try them…. Read More

March 11, 2013 |

Salso!, World Pizza Championships

An exhausted Justin Wadstein yawns after working 16 of the last 24 hours at Kianti’s Pizza & Pasta Bar in Santa Cruz, California. For the 23-year-old pizza maker, it’s payback time: In early April, he spent a week competing in the acrobatic dough-tossing challenge at the Campionato Mondiale della Pizza (World Pizza Championships) in Salsomaggiore,… Read More

March 11, 2013 |

2009 July: Main Menu

At any restaurant, the quality of the food served is the most important factor in a customer’s happiness. But it’s not the only thing that matters. Consciously or not, customers are forming an opinion about their dining experience from the moment they enter your establishment. “Consumers can go anywhere to eat, but they’ll pay a… Read More

March 11, 2013 |

Pizza Bianco

White pizza is often defined by what it lacks rather than what it offers. White pizza is devoid of tomato sauce, but not flavor. By omitting the bold, acidic base that most pizzas build on, the toppings take center stage with nuance, subtlety and complexity. In Rome, the pizza bianca exemplifies Italy’s simple, exquisite cuisine… Read More

March 11, 2013 |

Pasta Primer: Fettuccine

This is the time of year that many of us (especially those of us living in the Midwest) go bananas over fresh tomatoes. If I had the time, I would write another cookbook called “101 Ways to Use Fresh Tomatoes.” So this time of year I am constantly coming up with new ways to use… Read More

March 11, 2013 |

Old School Sicilian Pizza

What makes a Sicilian pizza a Sicilian pizza? In two words: shape and thickness. A true Sicilian pizza is rectangular. A true Sicilian pizza has a crust that is almost a half-inch thick. How do I know this? I know this because next door to my boyhood home in upstate New York there was an… Read More

March 11, 2013 |

Laundry: Hang to Dry

For some pizza restaurant operators — such as those who use front and center items like table linens or who have extremely high-volume locations — whether or not to do the laundry in-house or use a laundry service is a no-brainer. In these instances the vote comes down squarely in favor of turning this aspect… Read More

March 11, 2013 |

Dough Doctor: How does gluten affect dough?

Gluten is the one thing that holds our dough together. Without it, the dough would be a pasty mix of ingredients, lacking the capability of being shaped, hand-tossed or slapped. Contrary to what a bag of fl our might say, flour does not contain any gluten. Instead, it contains specific wheat proteins which, when agitated… Read More

Magazine Departments Mirror Working Pizzerias

There’s method to our madness. Pizza Today’s departments are designed to take readers from the Front of the House to the Kitchen and Back Office. The Front of the House section covers restaurant customer service, dining room issues and restaurant design and server staffing and management. In our Back Office section, you’ll find information pertaining to taxes, proper ordering and restaurant marketing and restaurant operations. Our In the Kitchen section is filled with ingredient ideas, tips for creating the perfect pizza size, running a pizza slice business and making perfect pastas, appetizers and desserts. Readers will get an inside look at pizzerias across the country as our editors create in-depth articles featuring some of the most successful restaurants in the pizza industry.

Restaurant Management is Key in Every Aspect of a Pizzeria

Managing a restaurant involves more than hiring and firing. Whether you’re designing pizzeria marketing or refining your restaurant’s customer service, management should be involved in every aspect of a pizzeria’s day to day activities. Restaurant staff hiring and retention is a critical aspect of running a pizzeria, and we offer excellent insight on managing people. Readers will also learn how to create a management team, build schedules, refine restaurant operations and run a better business, regardless of the size of a business, from large chains to small independents.