Departments

Rigatoni al Filo di Fumo

February 28, 2013 |

Perfect Pasta Prep

Many of you have contemplated adding pasta to your menu but may still be reluctant. Well it’s time to cast your worries aside. I’ve written about pasta in the past and have even lead demos at International Pizza Expo. My goal now is to bring you through the most important part of making it happen… Read More

Photo by Rick Daugherty

February 28, 2013 |

Moneymaking Menu Must

According to the National Restaurant Association, the most profitable menu items are soft drinks, followed closely by alcoholic drinks and then pastas and pizza. The largest pizzeria chains in the world do not sell alcohol, and until just a few years ago they did not even sell pastas. Yet, they still make a lot of… Read More

Photo by Josh Keown

February 28, 2013 |

Menu Engineering

So much of what happens in a restaurant is creative. All cooks like to think of themselves as artistes. It is, after all, called the culinary arts. But when it comes to the menu, that’s where science kicks in. In fact, too much creativity on a menu can have negative consequences. That isn’t to say… Read More

February 28, 2013 |

Mobile Marketing: Legal Mobility

Eager to cultivate deeper relationships with customers, the Thiels added mobile marketing to their advertising arsenal in 2010. Today, The Capri has built a growing database of customers’ mobile numbers, all of whom stand willing to receive information on special offers, Happy Hour deals and other Capri store happenings. “Text messaging’s been a nice addition… Read More

Photo by Josh Keown

February 28, 2013 |

Il Pizzaiolo / Home Slice Pizza, Austin, TX

The story has been repeated time and again in cities all across America: an aspiring man or woman moves to a new locale after years in New York and is disappointed by the pizza offerings of the adopted city. This time, the city in question is Austin, Texas, and the heroine of this twice-told tale… Read More

Photo by Josh Keown

February 28, 2013 |

Employee Termination: Hit The Door

Last year, the week before Christmas, Carmelo Lamotta needed to fire a server. He did not want to wait until after the holidays because then other workers would suffer. “If you keep someone an extra week because of the holidays, business drops because customers do not come in because of the poor customer service,” says… Read More

February 28, 2013 |

Going Pro

Is a professional chef needed in a pizzeria’s kitchen? The performance kitchen at Cane Rosso takes center stage. Built around a wood-fired oven, the workspace is home to leading man Dino Santonicola, the Naples-born master pizzaiolo hired by owner Jay Jerrier to put his restaurant on the map. And he’s not alone –– more attention… Read More

February 28, 2013 |

Did You Know / Places that Rock

Places that Rock Rocket Pizza Lounge 122 W. 4th St. Los Angeles, California 90013 (213) 687-4992 www.rocketpizzalounge.com This eclectic pizza place sits in the heart of downtown Los Angeles’ Old Bank District. Lined with comfortable booths, a rotating craft beer menu and variety of Happy Hour specials, Rocket is a hotspot for the after-work crowd…. Read More

Photo by Josh Keown

February 28, 2013 |

Clean Sweep

Customers are restaurants’ biggest allies and their harshest critics. They are not shy about expressing their joy, concern or displeasure with an eating establishment. The wilting plant in the corner, the dust on the ceiling fan or the empty paper towel bins in the bathroom are details easily overlooked by operators and staff. But customers… Read More

Photo by Josh Keown

February 28, 2013 |

A Well Oiled Machine: Opening Procedures

The hours before opening — while sometimes hectic — are the few times in a busy pizzeria’s day when customers are not continually walking in and the phone is not ringing like crazy. It’s the perfect opportunity to lead the day in a positive and profitable direction. Paul Gainor, owner of Pizza Zone with two… Read More

Magazine Departments Mirror Working Pizzerias

There’s method to our madness. Pizza Today’s departments are designed to take readers from the Front of the House to the Kitchen and Back Office. The Front of the House section covers restaurant customer service, dining room issues and restaurant design and server staffing and management. In our Back Office section, you’ll find information pertaining to taxes, proper ordering and restaurant marketing and restaurant operations. Our In the Kitchen section is filled with ingredient ideas, tips for creating the perfect pizza size, running a pizza slice business and making perfect pastas, appetizers and desserts. Readers will get an inside look at pizzerias across the country as our editors create in-depth articles featuring some of the most successful restaurants in the pizza industry.

Restaurant Management is Key in Every Aspect of a Pizzeria

Managing a restaurant involves more than hiring and firing. Whether you’re designing pizzeria marketing or refining your restaurant’s customer service, management should be involved in every aspect of a pizzeria’s day to day activities. Restaurant staff hiring and retention is a critical aspect of running a pizzeria, and we offer excellent insight on managing people. Readers will also learn how to create a management team, build schedules, refine restaurant operations and run a better business, regardless of the size of a business, from large chains to small independents.