2013 January: Cater or Die!

2013 January: Cater or Die!

In the restaurant industry, I truly believe the difference between owning a job and owning a business is catering. The difference between eking out a living and living a great life is catering. Before I sold my interest in my restaurant at the end of 2006, I had built my sales to over three millionMore »

Steak Out

2012 December: Steak Out

My pizzeria’s love affair with steak began over eight years ago when restaurant consultant Big Dave Ostrander convinced me to put steak on my menu. Of the 53 toppings I offer, it’s a standout. In fact, in the past 10 months, steak has been responsible for the sale of 1,043 large single steak topping pizzas,More »

Il Pizzaiolo: Pi-zzeria

2012 December: IL Pizzaiolo: Pi-zzeria

Drive up the Virginia beach coast, and just about every block is peppered with at least one pizzeria, full-service restaurant, bar and shake shack. That’s a lot of white noise to wade through, but Pi-zzeria, with sales at $1.2 million annually, seems to have found its voice. The full-service pizzeria launched in 2003 is partMore »

‘You Say Potato’ on Pizza

2012 December: You Say Potato

As a child Sergio Vitale traveled throughout his father’s native Italy. “I remember having potato pizza in Tuscany — it stood out as a unique combination. and i loved how simple and delicious it was,” he says. Today, the chef/owner of Baltimore, Maryland-based Chazz: A Bronx original restaurant brings back those Tuscan memories by creating hisMore »

Roast `Em

Photo by Josh Keown

Why bother roasting? Roasting intensifies an ingredient’s natural flavors. it also cooks away the rawness and pulls out some of the moisture that can result in a soggy finished pie. It is a cooking method where the vegetable is exposed directly to the hot, dry heat in an oven. it promotes browning. There is alsoMore »