Departments

March 14, 2013 |

2009 November: Dough Doctor

Oil is a truly multi-functional ingredient in pizza dough production. It can affect everything from the crispiness to flavor of the crust, as well as the way the dough handles during shaping. The type of oil used can influence the flavor of the finished crust, providing anything from a neutral flavor to characterizing flavor. For… Read More

March 14, 2013 |

2009 November: Done with Style

From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you some plating techniques to let your passion for food shine through. I’m sure you’ve heard it a hundred times: people eat with their eyes! It’s important to understand exactly… Read More

March 14, 2013 |

2009 November: Crunching Numbers

If you run a full service restaurant, it’s difficult to figure out how many tables to assign to each server. You want customers to be served promptly and accurately so they return. You also want servers to earn enough tips to keep them happy. Robert Smith, director of operations for Pizza Antica in California, says… Read More

March 12, 2013 |

2009 September: Toss Up

When I was 18, I tossed my very first pizza. It was my brother, Frank, who taught me the basics. Then I practiced every day. I noticed that customers were amazed when they came into our pizzeria — and back then I really didn’t do much … just a simple toss and catch. It has… Read More

March 12, 2013 |

2009 September: This Too Shall Pass

I have been asked to summarize many of my beliefs and words of wisdom as if this were my last shot to speak to you. I have had the great honor to intercommunicate with our wondrous industry for the past 15 years. It has been quite a ride, and I would not have traded it… Read More

pastas pasta bowls

March 12, 2013 |

2009 September: The Power of Pasta

Pizza and pasta is a match made in heaven. If pasta isn’t already on your menu, start up the printing press — because that’s all about to change! Not only should you be offering both, but why not create a “family feast” by combining a pasta entrée, a pizza and a salad? I’ve heard from… Read More

March 12, 2013 |

2009 September: The Original

The Italians take their pizzas seriously, which is why, in June of 1984, Antonio Pace put into writing the precise rules for the preparation of the “veraci” (original) pizzas. He was against the commercial industrialization of the modern day pizza. He was horrified by the ready-to-eat and frozen pizzas that he felt had very little… Read More

Jeremy White

March 12, 2013 |

2009 September: No Bull

Q: How has the current recession affected your marketing budget? Estella Ferrera, Oggi’s Pizza & Brewing Company: I have actually left our marketing budget pretty much the same, although I was a little more conservative with my buys to account for a decrease in sales for our franchise. Our regional marketing budget is a result… Read More

mushroom, vegetables, ingredient, topping

March 12, 2013 |

2009 September: Mushroom Magic

My father was a mushroom farmer. During my high school years, I put in more than a few hours getting acquainted with mushrooms in every way possible. Most of the mushrooms we grew (from scratch, including inserting the mushroom spawn into the compost) were sent to various markets in the Northeast, but there were always… Read More

menu, design, diagram

March 12, 2013 |

2009 September: Menu Magic

Your menu is the one piece of marketing your customers are guaranteed to read — at least to some degree. But its influence doesn’t stop with helping the diner make an ordering decision. The menu’s role is actually much greater — it directly impacts not only sales, but the entire ebb and fl ow of… Read More

Magazine Departments Mirror Working Pizzerias

There’s method to our madness. Pizza Today’s departments are designed to take readers from the Front of the House to the Kitchen and Back Office. The Front of the House section covers restaurant customer service, dining room issues and restaurant design and server staffing and management. In our Back Office section, you’ll find information pertaining to taxes, proper ordering and restaurant marketing and restaurant operations. Our In the Kitchen section is filled with ingredient ideas, tips for creating the perfect pizza size, running a pizza slice business and making perfect pastas, appetizers and desserts. Readers will get an inside look at pizzerias across the country as our editors create in-depth articles featuring some of the most successful restaurants in the pizza industry.

Restaurant Management is Key in Every Aspect of a Pizzeria

Managing a restaurant involves more than hiring and firing. Whether you’re designing pizzeria marketing or refining your restaurant’s customer service, management should be involved in every aspect of a pizzeria’s day to day activities. Restaurant staff hiring and retention is a critical aspect of running a pizzeria, and we offer excellent insight on managing people. Readers will also learn how to create a management team, build schedules, refine restaurant operations and run a better business, regardless of the size of a business, from large chains to small independents.