Food Sampling Builds Sales and Relationship with Customers

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Giving your product away for free to build sales may seem like a business oxymoron. But as the old saying goes, you have to spend money to make money. And although there is no such thing as a free lunch, food sampling is the next best thing for operators and for customers. For operators, itMore »

What’s My Pizzeria Worth?

bOValuation

Unlike automobiles or homes, assigning a value to any business, let alone a restaurant enterprise such as a pizzeria, can be a biased, meandering task filled with subjectivity, high emotion and figure-swaying details. It’s anything but concrete. A.J. Edelstein of The Restaurant Brokers, a Tempe, Arizona-based commercial real estate firm that specializes in restaurant deals,More »

Places that Rock: DC Pizza / Zentropa / Red Tractor

DC pizza, grand opening, line, free pizza

Each month, Pizza Today highlights pizzerias around the country to find out what makes them unique pizza places that rock. DC Pizza 1103 19th St. NW Washington, DC 20036 (202) 331-1800 dcpizzaonline.com The new fast-casual pizzeria is independently owned and operated. On opening day in November 2014, DC Pizza gave away 1,183 pies with linesMore »

Makeline Marinades

Lemon Ginger Shrimp

Yes, you can — and should — make your own marinades The art of transforming meats, vegetables and fish is as age-old as food itself. Marinating is the use of acids, salts, enzymatic liquids, spices, oils and herbs to not only tenderize meats and kill any harmful bacteria lingering on the surface of foods butMore »

Four steps to better inventory management

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When it comes to inventory management, Brian Coli of Georgio’s Chicago Pizzeria & Pub, a 13-year-old, two-store operation in Chicago’s northwest suburbs, knows he can’t afford to slip up. “Cost of goods sold makes up roughly one-third of our total expenses,” Coli says. “If we’re not paying attention to our inventory, it can become a problem. YouMore »

The Young & the Workplace

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Managing teen employees presents unique challenges There’s no argument that teen employees can pose real challenges to pizzeria operators. They’re typically untrained, with little clue about how to behave in the workplace, interact with customers and get along with other employees. True, they may be a blank slate upon which you can write/train how youMore »

Get Busy

chef table

Don’t overlook restaurant kitchen design for maximum efficiency We all know that location, location, location is oh-so-important to our business success. By now we’ve come to understand the basics to restaurant success and that is, besides location, great food and great customer service at a good value. I want to take this time to breakMore »

‘Move over, darling’

pizzeria, interior, dining area

Dining room expansion gives you plenty of options Eight years ago, when competing pizza chains choked his business, Jim Jacobs renovated his dining room, adding a lunch buffet at Pisanello’s Pizza in Mount Pleasant, Michigan. The result was magic. Customers on lunch breaks crammed the place. Ironically, that triggered a new challenge: “People I knowMore »

Commentary: Set Goals, Track Results, Thrive

Jeremy White

As we’re about 30 days into 2015 by the time this issue hits your hands, there’s a lot going on in the typical pizzeria. You’ve just gotten through your busy season as increased fall sales were highlighted by particularly huge nights on Halloween, Thanksgiving Eve, New Year’s Eve and New Year’s Day. You’re still icingMore »