Domino’s to launch innovative ordering app

Domino’s Pizza and Ford Motor Company have partnered to create an innovative new pizza ordering app, and the pair will demo the technology tomorrow at the Consumer Electronics Show in Las Vegas.

Set for public launch later in 2014, the app will use the Ford SYNC Applink System. Ford’s proprietary SYNC technology allows drivers of its newer vehicles to perform a multitude of tasks hands-free while their automobile is in motion. In fact, the SYNC AppLink is available on more than 1 million Ford vehicles.

Domino’s customers who drive Ford vehicles equipped with the technology and who also have a Pizza Profile on their Domino’s mobile app will be able to use the Ford SYNC to place their saved “Easy Order” with just a few voice-activated steps.

“This is, no question, one of the coolest in a long list of recent technology innovations for Domino’s,” says Patrick Doyle, Domino’s Pizza president and CEO. “To be able to partner with a brand like Ford, with its terrific SYNC technology, to offer yet another way to bring our ordering app experience to life makes it all the better.”