Domino’s Pizza and the Major League Baseball teamed up to give away 20,000 free pizzas to MLB.com members to celebrate the first and second no-hitters of the season. But following Dodgers pitcher Josh Beckett’s first no-hitter of the season, the free pizza promotion went awry.
Ecstatic fans flooded the site to redeem their free pizza, but according to MLB fans on Twitter, the Web site couldn’t handle the traffic volume, resulting in error screens and other issues.
The very Twitter hashtag that Domino’s created for the promotion has experienced a strong backlash from angry baseball fans who could not redeem their coupon code. Domino’s hashtag #DomiNoNo spent an afternoon trending with complaints.
Domino’s Pizza responded in a Twitter post:
#DomiNoNo codes have all been claimed. We’re thrilled at the amt of interest & are sorry the site had trouble handling the sudden surge
See more MLB fan response at FOXSports.
For more details on the promotion, check out Domino’s Pizza Renews Sponsorship of the Domino’s DomiNoNo for 2014 and 2015 MLB seasons