Domino’s Pizza had a dilemma when the company rebranded and changed its logo. What does the pizza chain do with all of those signs, print ads, pizza boxes, shirts, and truck panels, etc. that were replaced? Domino’s commissioned up-and-coming artists to create unique pieces of art from old brand materials and launched a Pinterest page called “Second Hand Logos.” For more on this story, CLICK HERE.
Go behind the scenes as INDO Studios creates its one-of-kind artwork from Domino’s Pizza boxes: