National Public Radio has canceled planned segments on Texas-based Pizza Patrón’s new limited time offer: La Ch!#gona. The pizza’s name has sparked quite the controversy. The ad makes reference to being “‘chingón’ enough to try the company’s spicy new pizza,” according to FOX25.
While some think the word means “super cool” or “awesome, ” others find it as profane as the F-word. Stations across the country have pulled the ad in fear that it violates FCC regulations and could result in thousands of dollars in fines.
Pizza Patrón has no plans to change the pizza’s name. In a press release, brand director Andrew Gamm said, “Our new La Ch!#gona pizza seems to be causing a lot of challenges for news media outlets. There is a great deal of misunderstanding surrounding the word ‘Chingón’ and how it is commonly used in today’s culture, particularly among younger Mexicans. Although the term sounds similar to a common Mexican profanity, it is not intended to offend. On the contrary, it is a compliment of the highest order.”
La Ch!#gona pizza is topped with jalapeno-stuffed pepperoni and diced jalapenos. “As is always the case with our decision-making, this product’s name was not designed to create controversy, it was designed to speak to the hearts of our core Mexican customers using the conversational vernacular commonly heard every day among friends and family. The name La Ch!#gona is a perfect fit for such a spicy and delicious pizza that challenges our customers’ tolerance for heat.” Gamm continued.