Restaurant visitors are referred to in many ways — customers, diners, patrons, consumers, clientele, but not “guests” according to the Security Exchange Commission.
The SEC and the restaurant chain, Noodles & Company, have been disputing use of the term for months. In a letter to Noodles & Company, an SEC representative wrote, “We note that the term ‘guest’ does not appear to clearly represent the reality of the business transaction that takes place when a person purchases goods or services and is required to provide monetary value in return for such goods or services.”
To which, Noodles & Company pointed to the Merriam-Webster definition:
“Guest: a customer at a hotel, restaurant, etc.”
The SEC stood firm to its stance and the chain has removed the word “guest” from its filing. To read more of this story, CLICK HERE.