2012 August: Hojiblanca USA will make its First American Television Debut on Lifetime TV this Fall

Dumont, New Jersey– Representatives from New Jersey based HOJIBLANCA USA, the largest Spanish producer of extra virgin olive oil and table olives in the world, joined the popular morning show, “The Balancing Act”, a show that teaches working mothers how to have a more balanced life. The first segment will air on October 1 at 7 a.m on Lifetime TV.

A total of four segments will air in the show’s “My Cuisine” mini-series. Each segment will air on a different day, with the first one airing on October 1 and the last one on March 12. The goal of each segment is to educate all working mothers about the health benefits of adding extra virgin olive oil to their diets and about the characteristics of quality olive oil. It’s important they make the right choices when at the grocery store.

While there are many olive oils in the market Hojiblanca is different from the others because it is produced by a co-op of 65,000 associated farmers. That have complete control of the growing, pressing, and packing. Hojiblanca has also focused on just producing olive oil and table olives for more than a 100 years. “We are quite pleased about making an appearance on “The Balancing Act” and having the opportunity to tell others about our unique story. Its audience fits our demographic of concerned mothers who are looking for affordable quality food products. Our products are of premium quality, and of an affordable price to all consumers,” said Enrique Escudero, CEO of Group Hojiblana USA, Inc.

For more information about each segment please visit the Website http://www.hojiblancausa.com or follow Hojiblanca on social media for the latest updates: Twitter https://twitter.com/Hojiblanca_usa or Facebook https://www.facebook.com/HojiblancaUSA

About Hojiblanca USA: HOJIBLANCA USA, is the American subsidary of Grupo Hojiblanca Spain. It is located in Dumont, NJ. Hojiblanca USA is the Importer, Distributor and Marketing company offering a wide variety of products for retail and foodservice in the US Market.

About “The Balancing Act” on Lifetime Television: “The Balancing Act”, America’s premier morning show airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at “The Balancing Act” is to bring solutions to them to help them balance life, career, family and most importantly themselves .For more information please contact us at: http://www.TheBalancingAct.com