2012 December: Fresh Brothers opens eighth location

SANTA MONICA, Calif., Dec. 6, 2012 /PRNewswire/ — Fresh Brothers is proud to announce the grand opening of their new Santa Monica restaurant, on Friday, December 7, 2012.
“We’re very excited,” says Adam Goldberg, Fresh Brothers’ founder & CEO. “The new Santa Monica store is our biggest location to date. It allows us to handle take-out and delivery and seat 45 hungry customers. The space will give us the room to host bigger and better in-house parties, too.”

“We’ll be able to serve draft beer and wine,” said Michael Goldberg, co-owner and COO of Fresh Brothers. “We have the Lakers and some of the Bears games (the Goldbergs hail from Chicago). Our customers will love having great beer with their pizza and wings while they watch their favorite teams.”
Fresh Brothers offers a fresh California twist on the traditional pizzeria. Using family recipes, Fresh Brothers features a thin crust and a deep dish pizza. Their wings are baked, never fried. And their salads are hand-chopped and hand tossed, with over 86 ingredients and 19 dressing that customers can mix and match. Fresh Brothers also offers a gluten-free and vegan menu, which was developed using a training program by National Foundation for Celiac Awareness.

Perhaps their freshest idea is the Fresh Kids Special — finely ground fresh vegetables, mixed right into the pizza sauce. “Kids get a serving of veggies, and they don’t even know it’s there,” says Adam Goldberg. “Parents love it, too.” The Fresh Kids Special was recently featured on The Doctors tv show, who cited it as a smart and delicious way to help kids eat better.

Los Angeles-based Fresh Brothers was founded in 2008 by Adam and Debbie Goldberg, and has quickly grown into a household name, with 8 stores in the region, over 300 employees, and legions of Fresh Fans. They’ve also garnered a number of national accolades, most recently Pizza Today’s “Independent Pizzeria of the 2012.”
In June of 2012, Fresh Brothers received an equity investment from Michael Greenberg, co-founder and President of Manhattan Beach-based shoe company Skechers USA, Inc. Greenberg says they have identified 29 potential new locations within southern California. “We plan to double or triple our growth within the next two years,” said Greenberg.

Fresh Brothers locations earn an average of $1,250 in sales per square foot. Prior to the launch of the Santa Monica location, each Fresh Brothers unit was typically 1,200 square feet, putting their average unit volume at about 1.5 million dollars per year, a remarkable achievement for a newcomer. According to Nation’s Restaurant News, most large pizza chains have estimated average sales per unit from $700,000 to $900,000.