2012 December: NYPD Pizza unveils new ale in partnership with Phoenix Ale Brewery

PHOENIX (December 18, 2012) – NYPD Pizza, a locally owned and operated family pizza kitchen with locations throughout metro-Phoenix, has crafted a proprietary beer, called Uptown Amber Ale, in partnership with The Phoenix Ale Brewery.

NYPD Pizza is the only pizza restaurant in the Greater Phoenix Area that offers a private-label beer. The new brew is now exclusively available at all 11 store locations.

“We are excited to partner with a leading micro brewery distinguished by crafting some of the highest quality and flavorful beer in the market,” says Rich Stark, CEO of NYPD Pizza. “We developed a recipe with The Phoenix Ale Brewery for our Uptown Amber Ale that appeals to all tastes and complements our menu.”

The first month’s production of NYPD Pizza’s Uptown Amber Ale for the 11 restaurants is 20 barrels (i.e. 620 gallons). Projected volume is expected to double in the coming months, according to Gregory Fretz, co-founder/co-owner & sales director of The Phoenix Ale Brewery.

“Beer and pizza go hand-in-hand and it was such a great experience crafting a blend with NYPD Pizza because of their sincere focus to pair an ale perfectly with their pies,” states Fretz.

Uptown Amber Ale’s recipe was developed from focus group evaluations. In three separate sessions, approx. 15 people sampled and assessed the beer’s compatibility with NYPD Pizza’s menu.

NYPD Pizza’s Uptown Amber Ale is a crisp, full-bodied malty beer that finishes smooth. Why the name Uptown Amber Ale? “’Uptown’ is routed in our New York identity and the amber ale variety was determined to best complement our pies, particularly our most popular pies – the Brooklyn and the traditional pepperoni,” comments Stark.

For more information or to learn more about NYPD Pizza’s 11 locations throughout metro-Phoenix, visit www.aznypdpizza.com, or follow on Twitter: @NYPD_Pizza and Facebook: www.facebook.com/NewYorkPizzaDepartment.

About NYPD Pizza

It’s been more than 16 years since Scott and Greg Ziegler moved to the Valley from Long Island to open their first NYPD Pizza neighborhood restaurants. Now locally-owned and operated by Richard Stark, CEO and majority shareholder, NYPD has served more than 2.5 million pizzas.

NYPD Pizza’s recipes have been handed down by three generations. Although their Family Kitchens are located in the desert, the water is produced with a special New York water filtration system that makes the signature crust taste extra chewy and crunchy. NYPD only uses vine-ripened tomatoes and exclusive cheese blends imported from Wisconsin and California.

NYPD Pizza won the 2012 and 2011 Phoenix New Times Readers’ Choice award for “Best Slice” and was named “Best Italian” at TASTE Chandler’s Culinary Festival 2011. Carryout, delivery, express lunch specials and catering services are available at all 11 Valley-wide locations. For more information please visit www.aznypdpizza.com.

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