2012 July: PIZZAREV launches in LA with new location in Studio City

LOS ANGELES, CA (July 26th, 2012) ­- PizzaRev a new Los Angeles-based fast-casual artisanal pizza concept from music industry moguls Irv Zuckerman and Rodney Eckerman, is on track to expand across Los Angeles County in the coming months. The duo quietly opened PizzaRev Northridge in early April as an incubator “test kitchen” for the brand, and have watched the concept become a fast favorite among LA pizza lovers. Now, PizzaRev is poised to take the rest of Southern California by storm, gearing up to open several locations this year and next. A grand debut will take place this Fall on Studio City’s Ventura Boulevard at Laurel Canyon, as PizzaRev becomes the latest addition to Studio City’s emerging “Restaurant Row”, with more locations throughout LA to be announced soon.

Anticipating the rapid expansion of fast-casual restaurants and an ensuing pizza craze, the PizzaRev concept is backed by longtime business associates Irv Zuckerman and Rodney Eckerman. They previously served as Co-CEO’s of Clear Channel Music, which was later acquired and became a part of Live Nation. At the time, Clear Channel Music had gross revenues of over $1.4 billion which included over 100 million in revenues generated from Food and Beverage sales. Prior to joining Clear Channel, Mr. Zuckerman co-founded Contemporary Productions in St. Louis Missouri, and Mr. Eckerman previously served as president and COO of Pace Music and COO of SFX Music.

Zuckerman and Eckerman opened the first location of PizzaRev in Northridge, California, to tap into the college town’s vibrancy and built-in audience of students and locals. With PizzaRev, they have crafted a new fast-casual, artisanal pizza concept that is revolutionizing the pizza industry one pie at a time. The value-oriented “Chipotle®-style” concept features a price point that is among the most competitive in the market, with guests invited to mix-and-match without limit from a vast selection of fresh ingredients for an all-inclusive price less than $8. Each personally-designed custom-crafted artisanal pizza is served fast and fresh, with a light, crispy thin-crust that has customers raving. PizzaRev’s state-of the-art, 2.5 ton open-flame oven can reach temperatures nearing 1000 F, enabling guests to create and enjoy completely customizable pizzas in under three minutes. An approachably unique design of stainless steel, wood and glass lends a contemporary feel that is a bit industrial, cleverly simplistic and comfortable for all.

For more information, please visit www.pizzarev.com. Like PizzaRev on Facebook at http://www.facebook.com/pizzarevco or follow them on Twitter @PizzaRevCo.

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