2012 November: LaRosa’s announces Columbus-area expansion

CINCINNATI, OH – November 7, 2012 – To celebrate its announcement that it plans to expand to the Columbus area, LaRosa’s Pizzeria staged “LaRosa’s Perfect Pizza Meet & Eat” on October 26 in Dublin, Ohio, an affluent suburban area of Columbus. Team Members from the iconic Cincinnati family pizza restaurant served free hot, delicious pizza slices to hundreds of raving LaRosa’s fans who attended, including a number of prospective franchise owners. The event was supported by a highly-targeted direct mail program (current operators of other restaurant concepts looking to diversify) that began in October.

“It was great to talk with all of our Columbus fans who showed up to see us. The excitement and interest that we’ve experienced since our announcement has been unbelievable. We are so excited about the relationships with potential franchise owners we’re already starting to develop”, said Mike LaRosa, CEO, LaRosa’s Inc. The move to expand to Central Ohio extends the nearly 60-year-old company’s reach beyond established markets in Cincinnati, Northern Kentucky, Southeastern Indiana and the Greater Dayton area.

Social media was influential in LaRosa’s decision to expand to Columbus. “So many of our Facebook friends in Columbus have urged us to come to town” LaRosa said. Not surprisingly, announcements about the event and Columbus expansion on LaRosa’s Facebook page http://www.facebook.com/LaRosasPizzeria drove record activity- 2,037 new ‘likes’ and 249,091 unique visitors in one week. And there were more than 200 tweets and re-tweets on Twitter http://twitter.com/larosas3471111 prior to the event.

Built on the popularity of its traditional family recipe pizza, LaRosa’s also serves a full menu of hoagys, calzones, pasta, salads, appetizers and desserts in its dining room, for carry out or, uniquely, for delivery. LaRosa’s will deliver virtually anything on its menu to home, work or just about any other place a customer would like to enjoy it within its delivery area.

LaRosa’s hallmarks that differentiate it from other restaurant concepts include its original family recipes, commitment to food quality, full menu and an uncommon approach to “guest” service. Its Guest Service Center serves all current 65 LaRosa’s locations with phone and self service (online and, soon, mobile) ordering, as well as a focus on “make them smile” guest service that keeps its fans coming back.

The company has been recognized by a number of national trade and local Cincinnati media outlets for its success in business over the years, including being named “Chain of the Year” by Pizza Today.

About LaRosa’s

LaRosa’s was founded in 1954 on Cincinnati’s west side by Buddy LaRosa. It is now a $125 million restaurant company with 65 pizzerias serving neighborhoods throughout Greater Cincinnati, Northern Kentucky, Southeastern Indiana and the Miami Valley. To learn more about LaRosa’s, go to http://www.larosas.com.