2012 November: PERFORMANCE Foodservice-ROMA, Bacio Cheese launch relief effort and rebate program

RICHMOND, Va. — PERFORMANCE Foodservice-ROMA and Bacio Cheese has launched Bacio Cheese Blocks of Hope,™ a Hurricane Sandy relief program for pizzerias and victims of the recent storm.

For every pound of Bacio Cheese sold nationwide between Nov. 18, 2012, and Feb. 16, 2013, PERFORMANCE Foodservice-ROMA will donate 10 cents to the American Red Cross for its Hurricane Sandy relief efforts. And to provide further relief to pizzerias, the Bacio Cheese Blocks of Hope program also provides a 50 cent per pound relief rebate to all Bacio customers for purchases of Bacio Cheese within that time frame.

“First and foremost, we want to offer support to those in need following Hurricane Sandy,” said Fred Sanelli, Senior Vice President for Marketing, Brands, & Sales Development for PERFORMANCE Foodservice-ROMA. “Our pizzeria customers nationwide are already facing a difficult business environment.

“Hurricane Sandy brought tremendous destruction to the vibrant pizza market in the Northeast,” he added. “From lost power to completely destroyed stores, many of our pizzeria partners in these affected areas will be rebuilding for a long time. We know the American Red Cross relief work in the area is indispensable, and we are proud to contribute to their efforts. We hope that the Blocks of Hope relief rebate will help our customers along the East Coast rebuild more quickly. And for those pizzerias not directly impacted by Hurricane Sandy, we would like for the Blocks of Hope effort to create a sense of solidarity in the pizza industry nationwide.”

Additional information is available at www.baciocheese.com/blocksofhope.
Performance Food Group, Inc. (PFG) has traditionally provided to those in need during difficult times. Since 2005, PFG has partnered with Feeding America, the nation’s largest hunger relief organization. For its fiscal year ending June 31, 2012, PFG donated more than one million pounds of food to Feeding America.

PERFORMANCE Foodservice-ROMA (www.performancefoodservice.com) operates 36 broadline distribution centers serving customers nationwide. It is a business segment of Richmond, Va.-based PFG.

About Performance Food Group
Through its leading family of foodservice distributors – PERFORMANCE Foodservice-ROMA, Vistar and PFG Customized Distribution, Performance Food Group, Inc. (PFG) delivers over 98,000 national and proprietary-branded food and food-related products to more than 128,000 independent and national chain restaurants, quick-service eateries, pizzerias, theaters, schools, hotels, healthcare facilities and other institutions through its 69 distribution centers and 13 Merchant’s Mart locations across the United States. Altogether, PFG’s family of distributors offers outstanding service with a wide variety of high-quality products that, along with the strength of our industry-wide relationships and expertise, helps customers run their businesses successfully. For more information, visit www.pfgc.com.

About Bacio Cheese
Bacio Cheese is an exceptional Italian cheese made for the most discerning pizzerias. Bacio is true to its Italian namesake that means “kiss.” It is 100% natural cheese and specially made with premium Grade A milk and a Kiss of Buffalo Milk™ to create delicious authenticity and unparalleled performance. Our unique recipe makes Bacio special, but our obsession with premium quality makes Bacio exceptional. Our Master Cheese Maker supervises all aspects of Bacio – from the moment the milk is received to the packaging of the cheese. Bacio is available exclusively through PERFORMANCE Foodservice – ROMA. For more information, visit www.baciocheese.com.