2012 October: LaRosa’s Pizzeria targets Columbus for latest expansion

CINCINNATI, OH – October 24, 2012 – LaRosa’s Pizzeria, the iconic Cincinnati family pizza restaurant with a near 60 year history of serving raving fans, plans to expand to the Columbus area, extending its reach beyond established markets in Cincinnati, Northern Kentucky, Southeastern Indiana and the Greater Dayton area.

To do so, LaRosa’s is embarking on a campaign to recruit potential franchise partners who are experienced entrepreneurs with demonstrated success in existing Columbus area retail businesses. The effort will particularly target those who currently operate other restaurant concepts who are looking to diversify their operations.

LaRosa’s will celebrate the kick off of the campaign with “LaRosa’s Perfect Pizza Meet & Eat”, a free pizza sampling day on Friday, October 26. LaRosa’s mobile pizza kitchen will serve free pizza from 11:00 a.m. to 2:00 p.m. at 8800 Lyra Drive, near Polaris Fashion Place. Along with serving potential franchise partners, it will be open to the public.

“We have so many friends in Columbus who urged us to come to town. Our Perfect Pizza Meet & Eat is our way of letting them know we heard them, as well as introducing our family recipe pizza to new friends in Columbus,” said Mike LaRosa, CEO, LaRosa’s Inc. Columbus residents may have had a taste of LaRosa’s if they’ve visited sports or entertainment venues like Kings Island, Great American Ball Park or Paul Brown Stadium in Cincinnati, where LaRosa’s pizza is served. “We’re looking to build a presence in Columbus with franchise partners who are people we like, people we trust and people who do good business,” LaRosa continued.

Built on the popularity of its traditional family recipe pizza, LaRosa’s also serves a full menu of hoagies, calzones, pasta, salads, appetizers and desserts in its dining room, for carry out or, uniquely, for delivery. LaRosa’s will deliver virtually anything on its menu to home, work or just about any other place a customer would like to enjoy it within its delivery area.

LaRosa’s hallmarks that differentiate it from other restaurant concepts include its original family recipes, commitment to food quality, full menu and an uncommon approach to “guest” service. Its Guest Service Center serves all current 65 LaRosa’s locations with phone and self service (online and, soon, mobile) ordering, as well as a focus on “make them smile” guest service that keeps its fans coming back.

The company has been recognized by a number of national trade and local Cincinnati media outlets for its success in business over the years, including being named “Chain of the Year” by Pizza Today.

About LaRosa’s

LaRosa’s was founded in 1954 on Cincinnati’s west side by Buddy LaRosa. It is now a $125 million restaurant company with 65 pizzerias serving neighborhoods throughout Greater Cincinnati, Northern Kentucky, Southeastern Indiana and the Miami Valley. To learn more about LaRosa’s, go to http://www.larosas.com.

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