VANCOUVER, Wash. – October 22, 2012 – Papa Murphy’s International, the country’s largest take ‘n’ bake pizza chain with 1,300+ locations, today announced WDCW (Wong, Doody, Crandall, Wiener) as its agency of record. WDCW is an independently owned agency with offices in Seattle and Los Angeles. On behalf of Papa Murphy’s, WDCW’s responsibilities will include national brand strategy, creative campaigns, digital marketing and social media.
Papa Murphy’s executive team and franchise leadership conducted a comprehensive review that included the incumbent, Periscope, and three new creative agencies. “After extensive review, it was clear that WDCW has a strong grasp of Papa Murphy’s brand positioning and the need to drive consumer trial and top-of-mind awareness through heartfelt creative that speaks to a family’s desire to connect over dinner,” said Jenifer Anhorn, chief marketing officer at Papa Murphy’s. “We look forward to partnering with them to elevate Papa Murphy’s national brand profile.”
Tracy Wong, chairman and executive creative director at WDCW, looks forward to collaborating with a brand he has eyed for some time. “WDCW has been in Seattle for nearly 20 years where Papa Murphy’s has close to 100 stores. We’ve watched the chain grow to become the pizza powerhouse it is today and we couldn’t be more excited to dive into the business and see to what new levels we can elevate it.”
WDCW will immediately assume responsibility for Papa Murphy’s branding and creative efforts, with a goal to launch a new marketing campaign in Q1, 2013.
About Papa Murphy’s
Papa Murphy’s is the fifth-largest pizza chain in the country and the pioneer and leader of the take ‘n’ bake pizza segment. Papa Murphy’s operates over 1,300 franchised and corporate-owned locations in 36 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store. By baking Papa Murphy’s pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers a growing menu of take ‘n’ bake items, including Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy’s was recently voted “#1 Rated Pizza Chain” by surveyors in Zagat Survey’s 2010, 2011 and 2012 Fast Food Survey and is a four-time recipient of Pizza Today’s Chain of the Year award. For more information, visit www.papamurphys.com . Find Papa Murphy’s on Facebook at www.facebook.com/papamurphyspizza.
WDCW (Wong, Doody, Crandall, Wiener) (http://wdcw.com/ ) is a full-service marketing ideas agency with offices in Seattle and Los Angeles. WDCW builds cultural capital and provides strategic, creative and analytic services for such clients as Alaska Airlines, T-Mobile, ESPN, Amazon, Hitachi, Holland America Line, The Gates Foundation and VIZIO.