2012 September: Boston Pizza sends mouths into overdrool with launch of new menu

TORONTO, Sept. 25, 2012 /CNW/ – Canada’s largest casual dining chain,
Boston Pizza International Inc., is pleased to introduce a renewed menu featuring 26 mouth-watering new dishes. The new menu, which debuted last week at all of its 340 locations, caters to guests’ palates with a focus on sophisticated flavours and even more variety in each category.
From pizza and pasta to wings and burgers, Boston Pizza’s menu offers something for everyone.

“Whether guests are enjoying a sporting event or celebrating a family birthday, we want Boston Pizza to be a place where friends and families can gather and enjoy quality time together,” says Director of Culinary and Executive Chef Michael Gray. “We spent nearly eight months creating and perfecting the new menu items to make sure they would please our guests and leave them feeling happy.”

Boston Pizza locations from coast-to-coast will now feature new lip-smacking items like Pulled Pork Pizza, The Meatball Grinder Sandwich and Chipotle Chicken Club. Also reflected in the new menu is an offering of ‘share worthy’ items such as the Calamari appetizer, Pizza Spring Rolls, S’mores Pizza and The Panookie Cookie Dessert, which allow guests to enjoy Boston Pizza’s extensive menu together.

“The new menu builds on Boston Pizza’s reputation for satisfying Canadian cravings with high quality, sophisticated flavors and variety,” says Gray. “We are constantly striving to exceed our guests’ expectations and this new menu speaks to our success as Canada’s largest casual dining chain.”

Boston Pizza is also pleased to announce a new partnership with Starbucks. Participating restaurants in BC, Northern Alberta, Quebec, and Atlantic Canada will feature Starbucks® Blonde Roast, a popular new light roast coffee, in addition to decaffeinated medium roast coffee and Tazo premium teas with the rest of the country coming on board in 2013.

In October, Boston Pizza will roll out a new family-focused kids program designed to spark family interaction at the table and provide children with a more meaningful experience at its restaurants. In addition, the popular Kids Cards fundraiser kicks-off on October 1, which raises money for the Boston Pizza Foundation. Guests can purchase a Kids Card for a minimum donation of $5.00 and receive five free kids’ meals.

About Boston Pizza

Boston Pizza International Inc. is Canada’s # 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ont., and Laval, Que. For more information, visit www.bostonpizza.com.

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