2012 September: PizzaRev opens with fast-casual ‘Craft Your Own’ Custom Pizza Concept

LOS ANGELES, CA (September 17th, 2012) — PIZZAREV, a Los Angeles based fast-casual artisanal pizza concept, is proud to announce the grand opening of their new Studio City restaurant location on Friday, September 21st. Set on Ventura Boulevard’s booming “Restaurant Row”, at the intersection of Laurel Canyon Blvd., PizzaRev serves its signature “Roman-style” thin and crispy customized pizzas. Starting with PizzaRev’s original homemade dough, each customer is empowered to “Craft Your Own” custom pizza, choosing from an unlimited menu of over 30 fresh and flavorful toppings, all on display and available in any combination for just $7.95. Once crafted, the pizza is placed in PizzaRev’s state of the art open-flamed stone-hearth oven, where temperatures can exceed 900 F, and is served piping hot in under 3 minutes.

Anticipating the rapid expansion of fast-casual restaurants and the ensuing pizza craze, PizzaRev opened their “test kitchen” earlier this year in Northridge to gauge consumer interest and perfect their model. The overwhelming response to their “Chipotle-style” concept encouraged co-owners Irv Zuckerman and Rodney Eckerman to open new locations across southern California. A third PizzaRev will open in Woodland Hills in November, with many more to follow in 2013, making PizzaRev Southern California’s fastest growing pizza restaurant. “By opening first in Northridge, we chose to fly under the radar a bit to perfect our model. Our guests in Northridge have appreciated our efforts and we are humbled by their kind comments and reviews making us one of the highest-rated pizza restaurants in all of LA,” says co-owner Irv Zuckerman. “Studio City is a wonderfully vibrant part of Los Angeles, with a growing reputation as a dining destination, and we are thrilled to bring our unique pizza concept to this community,” adds co-owner Rodney Eckerman.

PizzaRev has launched its “PizzaRev-olution” by investing in quality, speed, and affordability for its guests, all in a welcoming and comfortable environment. The interior design is sleek and modern, complete with a glass-windowed view into the kitchen for a behind-the-scenes look at PizzaRev’s dough preparation area, its premium quality hanging meats, and its fresh vegetable prep station. At the crafting line, the PizzaRev experience begins with its signature Roman-Style Thin Crust, handmade daily on-site (Gluten-Free crust also available.) Guests then have a choice between an Organic Neapolitan Red Sauce, a creamy Parmesan White Sauce, or a spicy-sweet BBQ sauce, followed by a choice of creamy cheeses including premium Italian Mozzarella made with a kiss of buffalo milk, Ricotta, Feta, Bleu and Vegan Cheese. Unlimited fresh toppings means millions of mouthwatering combinations are possible to create a perfect pizza. Guests can choose whatever they want from 11 protein options, including three unique styles of Pepperoni, seasoned Crumbled Meatball, and sweet Fennel Sausage plus over 20 fresh veggie toppings including all the traditional favorites plus gourmet options including Roasted Garlic, Kalamata Olives, Spicy-Sweet Cherry Peppers, Fresh Basil, Arugula and Capers. A scrumptious Dessert Pizza made with melted Butter, Cinnamon and sugary Frosting is topped with a choice of Chocolate, Raspberry, and Caramel finishing sauces, delivering a sweet end to a delicious meal.

PizzaRev in Studio City will also offer a variety of exciting “Premium Additions” that will focus on seasonal delicacies. PizzaRev revolutionizes the salad experience as well, empowering customers to “Craft Your Own” entrée salad using any ingredients from the crafting line, with an optional “Pizza in a Bowl” pizza-crust bed.

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