2012 September: RUSSO’S NY PIZZERIA TURNS UP THE HEAT WITH NEW GLUTEN-FREE PIZZA LINE

HOUSTON, TX. (September 20, 2012) – Pizza lovers everywhere can now get a slice of Chef Anthony Russo’s famous New York-style pizza with his new line of frozen gluten-free pizzas. Since the gluten free pizzas were first introduced at many of the 28 Russo’s NY Pizzeria locations, customers have been calling out for more. Chef Anthony is now excited to announce that his pizzas will soon be available to grocers nationwide.

These all natural pizzas come in six different flavors, including: NY Style Cheese, Greek, Margherita, Chicken Rustica, Pepperoni and Italian Mozzarella and of course, Russo’s famous Mulberry Special, which is generously topped with Italian sausage, pepperoni, Canadian bacon and hamburger.

All ingredients of the pizzas will be gluten-free and are made of the finest quality, and are made in a gluten free facility. Many of Chef Russo’s family recipes originate from Avellino, Italy and date back to the early 1930’s.

“When creating the frozen pizza line, I knew I wanted it to be gluten-free,” Russo said. “There is a large demand for gluten-free products and I want our customers to know we are listening! As we embark on launching the product line in the southwest, we are keen to work with grocers nationwide.”

Distributors:

• Randall & Tom Thumb (Austin, Dallas and Houston stores)
• Kroger (Select locations in Dallas and Houston)
• Rice Epicurean (All locations in Houston market)
• Beldens (All locations in Houston market)
• Reasor’s (All locations in Oklahoma market)
• AJ’s (All locations in Phoenix market)

The Russo Pizzeria franchise is also offering the private label program for the new line of pizzas. For inquiries, please contact Scott Treadaway at 713-821-1318.

For more information about Russo’s NY Pizzeria’s new gluten-free frozen pizza line, please visit them online at www.nypizzeria.com

ABOUT CHEF & FOUNDER ANTHONY RUSSO

Anthony Russo is a first generation Italian. Both parents immigrated from Sicily and Naples, Italy to New York in 1962. At the early age of 12, Anthony spent a lot of time with his family another influential Italian chefs in the kitchen learning how to prepare fin Italian meal and New York style pizza. In the early ‘90s, Anthony opened up his first restaurant in Clear Lake, Texas called “Anthony’s Pizzeria.” Anthony’s goal was to bring the real New York style pizza to the Texas marketplace. He knew that great New York pizza could be made anywhere by using quality ingredients, his family recipe and a whole lot of passion. Chef Russo’s pizza creations are so true to the New York-style pizza tradition; you’ll swear you’re dining in the Big Apple. Each ingredient is selected for freshness and quality.

ABOUT RUSSO’S NEW YORK PIZZERIA & RUSSO’S COAL-FIRED ITALIAN KITCHEN

Russo’s operates with a simple promise: “If it isn’t fresh, don’t serve it.” Founded in 1992 by Chef Anthony Russo, Russo’s New York Pizzeria is known as the only place to find authentic New York Pizza and Italian dishes in Texas. Russo launched his Coal-Fired Italian Kitchen concept to complement the Pizzeria in 2008, with an expanded selection of Italian menu items. Current company operations include 28 restaurants in three states, with plans for significant expansion through franchising in key U.S. markets already underway. For more information and to learn about available franchise opportunities visit www.russorestaurants.com.

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