2013 April: Pizza Hut launches Crazy Cheesy Crust Pizza

DALLAS, April 3, 2013 /PRNewswire/ — Pizza Hut, the world’s largest pizza company, announced today the debut of one of its most-heralded and highly-anticipated new products of all time – Crazy Cheesy Crust.

The mere name of the pizza is quite fitting. It’s Crazy –– featuring 16 dough pockets as its outer edge –– Cheesy –– each pocket is filled with a blend of five Italian cheeses –– and Crust(y) –– the element of a pizza that Pizza Hut has a rich tradition of revolutionizing all around the world.

The result is a pizza that delivers an explosion of flavor at every bite. It starts with the satisfying taste of the brand’s Hand-Tossed Dough, builds with the brilliance of the brand’s popular, high-quality ingredients and cleans up with an unforgettable new taste created by the 16 pockets of goodness.

“At Pizza Hut, food innovation is at the center of our brand and we work hard to develop creative new spins on the classic pizza,” said Kurt Kane, Chief Marketing Officer at Pizza Hut. “By surrounding our Hand Tossed Crust with 16 pockets of cheese, we feel we have a product worthy of the name ‘Crazy Cheesy Crust’ – and encourage our consumers to let loose and go a little crazy with their next Pizza Hut order.”

The Pizza Hut food innovation team pulled out all the stops for this pizza, from the combination of cheeses to the pizza’s remarkable design. According to Pizza Hut Executive Chef, Wiley Bates III, the inspiration for Crazy Cheesy Crust Pizza was simple: deliver more of what consumers want with a distinct focus on taste.

“I tell people every day I have the best job in the world,” said Chef Wiley. “Pizza Hut encourages our food innovation team to push the envelope on new products that are fun, taste great and that consumers will love. We have done this with our latest product – Crazy Cheesy Crust Pizza. It takes everything people love about pizza to the next level.”

Pizza Hut is no stranger to crust conceptions. Crazy Cheesy Crust is born from a rich innovation heritage that includes the famous Stuffed Crust Pizza, Ultimate Stuffed Crust Pizza and Cheesy Bites, among others. The brand’s signature Pan Pizza crust was a category shifter more than three decades ago and continues to be a favorite of pizza lovers across America.

The Crazy Cheesy Crust will be available for a limited time only. A large 1-topping Crazy Cheesy Crust Pizza is available for $12.99. Additional toppings are $1, extra cheese is $2 and Specialty pies are $3 more.

To keep up with the latest brand news, visit the company’s Facebookpage or follow Pizza Hut on Twitter at @PizzaHut.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc., delivers more pizza, pasta and wings than any other restaurant in the world. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries. Pizza Hut also is the proprietor of the BOOK IT! Program, which is a long-standing children’s literacy program used in more than 650,000 classrooms nationwide. In 2013, Pizza Hut is expected to surpass 4,000 WingStreet locations. To order online from Pizza Hut, visit PizzaHut.com.

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