DALLAS – March 6, 2013 – For more than 30 years, families across the nation have enjoyed delicious pizza and classic games at family entertainment leader Chuck E. Cheese’s. Now, Chuck E. invites guests everywhere to enjoy its new menu with updated food options and national value meals that include food, drinks and token deals starting at $19.99.
“At Chuck E. Cheese’s, we are always looking to update the selections on our menu to reflect the changing needs, tastes and desires of the families that visit us,” said Michael Magusiak, chief executive officer at CEC Entertainment, Inc., Chuck E. Cheese’s parent company. “While we’ve always provided an environment ‘Where a Kid Can Be a Kid,’ we think that many parents will be very happy to see that our new food and token value deals are not only fun-and-budget friendly, but also available every day without the need of any coupons.”
Guests who stop by their local Chuck E. Cheese’s will notice not only new value deal pricing, but new menu boards on display at the store’s ordering counters. The redesigned menu boards better reflect the family entertainment leader’s newly-defined Promise to Parents, highlight the company’s new food and token pricing clearly and provide food nutritional values in an easy-to-read display for families. They are also updated to reflect recent menu additions – like the company’s new cheesy bread and gluten-free pizza and cupcake options.
With better deals on its freshly baked, never frozen pizzas made with 100-percent mozzarella cheese, guests are encouraged to add more yum and fun to their dining selection with Chuck E. Cheese’s newest menu items. The cheesy breadsticks can be purchased for $5.29 at all store locations in the U.S. and Canada. The company’s gluten-free cheese pizza is available for the same $5.95 price as its individual size pizza with traditional crust, and the gluten-free chocolate fudge cupcake is sold for $2.99 in the U.S. and $3.49 in Canada.
While the nutritional values of these and all other menu items can be found on Chuck E. Cheese’s new menu boards in stores, the company also provides a comprehensive online listing of each ingredient for all menu items to help parents determine the most appropriate foods for their unique family’s dining experience.
Fans are encouraged to use these new dining selections as an opportunity to spend some quality time with family and take advantage of great food and good times! Families can also join Chuck E. Cheese’s email club for exclusive discount offers and rewards such as activities for the kids and special birthday specials.
In addition, Chuck E. Cheese’s invites fans to “Say Cheese!” and send photos and videos from their trip to firstname.lastname@example.org. Lucky families may even find their picture or video featured on the official Chuck E. Cheese’s Facebook page!
About CEC Entertainment, Inc. (NYSE: CEC)
For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 562 Chuck E. Cheese’s stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.
Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools and non-profit institutions through its fundraising programs. For more information, see the company’s website at www.chuckecheese.com.