2013 March: Sal’s Pizza Freshens Up with Rebrand Sal’s Pizza Launches Rebrand with Grand Reopening of New Chelmsford, MA Location

WHAT: In 1990, Sal Lupoli opened his first Sal’s Pizza location in Salem, NH, in an 800-square-foot storefront along with his brother Nick. The brand became legendary for both quality and being the home of the Sal’s 19”, 3 lb. pizza. Some twenty-three years later the Sal’s Pizza brand has grown to over 36 corporate and franchised Sal’s Pizza locations throughout southern New Hampshire and Massachusetts.

While the commitment to quality hasn’t changed over the years, the brand is about to! On Saturday, March 23rd, 2013, the first store featuring the new look, feel and concept of the future of the Sal’s Pizza brand will roll out with the grand reopening of its Chelmsford, MA location. The new store will not only host a new look and more modern feel, but will showcase new menu offerings including new pizzas, calzones, sandwiches, wraps, and cannolis. As part of the new grand reopening celebration, the new Sal’s Pizza Chelmsford, MA location will provide free menu-wide sampling to customers from 11:00AM – 3:00PM and will host an official ribbon cutting ceremony at 12:00PM.

The newly rebranded Sal’s Pizza location will host contests, events and activities throughout the day including a pizza eating contest between the local fire and police departments, a chance to win an exciting Red Sox tickets giveaway and family activities such as face painting and much more! The Chelmsford store is also the first Sal’s Pizza to showcase its exciting co-marketing initiative with YOBITE! Yogurt™.

A fresh, warm and comforting Sal’s Pizza lunch or dinner, followed by a deliciously cool, sinfully swirled cup of YOBITE! Yogurt™, together they make a perfect pair! The newly rebranded store will be the first to roll out as other locations follow suit over the coming year.

All opening activities are free and open to the public on Saturday, March 23rd, 2013, 11:00 AM – 3:00 PM.

WHEN: Saturday, March 23rd, 2013, 11:00 AM – 3:00 PM

WHERE: Sal’s Pizza | 296 Chelmsford Street, Chelmsford, MA 01824 | 978-256-7997 HOURS: Mon – Thur: 11:00 am – 9:00 pm, Fri, Sat: 11:00 – 10:00 pm, Sun: 12:00 pm – 8:00 pm

MENU: Upon Request

About Sal’s Pizza: FAMILY OWNED AND OPERATED SINCE 1990 One might say Sal Lupoli has pizza in his blood. Sal’s grandparents emigrated from Naples, Italy and began selling Neapolitan-style pizza on Revere Beach on the north shore of Boston in 1940. Today it is the wholesome and fresh products at our corporate and franchised locations that has made Sal’s Pizza a unique and successful quick-serve restaurant. The concept of Sal’s Pizza originated in Boston’s North End, the world renowned enclave of authentic Italian eateries, and where CEO Sal Lupoli did his culinary apprenticeship while attending Northeastern University. This experience proved to be a powerful influence in the development of his signature recipes and restaurant processes. STRAIGHT FROM BOSTON’S NORTH END!

In 1990, Sal opened his first location in Salem, N.H., in an 800-square-foot storefront along with his brother, Nick. Armed with business degrees and a passion for hard work, the young entrepreneurs opened the doors. “Straight from Boston’s North End” was the foundation of their marketing campaign, taking the fastest growing quick-serve concept in the world and making it even better was their mission. Choosing to work with only fresh ingredients on the planet and preparing their dough fresh daily, the Lupoli brothers set out to establish a reputation for the best quality, the largest pizza and the lowest price. They offered a 19-inch, three-pound pizza, which quickly became a legend.

TODAY Sal’s is actively seeking new franchisees to welcome to its growing family for development in MA and NH as well as major markets throughout the country. Presently, there are over 40 corporate and franchised Sal’s Pizza locations throughout southern New Hampshire and Massachusetts with new pizzerias opening every day. With its Foodservice and Branded Packaged Goods products sales added to the mix, Sal’s Pizza has become one of the largest retail franchise and wholesale operations servicing all of New England. Today Sal’s makes over 40,000 pizzas a week! For more information please visit: www.sals-pizza.com *Image Unlimited Communications is a Boston Public Relations and Marketing Agency. For More information please visit www.imageunlimited-boston.com

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