Colorado Springs, Co – June 7, 2013 – Nearly one year ago, devastating fires in Waldo Canyon destroyed 18,247 acres, 347 homes and took 2 lives over the course of 21 days. The 10-mile wide wall of flames affected everyone in the area, including the 9 unit Borriello Brothers pizzerias, who was mandated to close 1 unit for several days.
Co-owner, Bill Stein, reflects how emotions ran high, “We had ashes landing in our parking lots, employees were affected, and patrons had experiences to relate, as pre-evacuation notices were issued.” Shortly after the evacuations began, Borriellio Brothers approached the Salvation Army to see what they could do to help feed the sheltered evacuees and firefighters.
Working through the Salvation Army Borriello Brothers donated meals, with the owners and management coming in early and doing most of the food preparation themselves. The United States Air Force Academy evacuated its housing areas to the Army’s Fort Carson, and was met by Borriello Brothers Fort Carson employees supplying pizzas for their dinner.
Conditions continued to worsen in the Colorado Springs area and the requests for meals became larger. Borriello Brothers could not say ‘no’ to their community but costs mounted. Stein and Clemente brainstormed how they could accomplish this. Stein adds,”We reached out to customers, letting them know that part of the proceeds from sales would help feed evacuees and that raised funds, but more was needed. Stein and Clemente decided to call out to the pizza community requesting help with supplies and Pizza Today contributor, Scott Anthony, noticed their plight. Anthony, an expert in community affairs monitored the progress of the situation. “I was amazed how this business humbled themselves to ask for donations so they could help their community”, Anthony stated. Immediately food distributors and individual pizzerias from across the nation started sending in supplies to Borriello Brothers. So much so that nearly 4,000 full course meals were served from June 25 to July 5, 2012. The amount of donated supplies totaled $28,000. Stein commented, “The generosity of the pizza community was amazing, so much so that we eventually had to ask them to stop sending supplies.”
Anthony adds, “Here was a story that deserved to be told to an international audience, I jumped at the chance to be able to interview Stein at the 2013 International Pizza Expo and let him tell his story to an audience of teary eyed, applauding pizzeria operators.”
About Borriello Brothers: Started in 1999, Borriello Brothers has grown from a neighborhood pizzeria into a network of neighborhood pizzerias. The recipes are straight from New York, as are the owners. Sticking to the standards of using the highest quality ingredients for those original New York recipes has been the key to success.
About Pizza Today / Pizza Expo: Pizza Today magazine is the No. 1 trade publication for pizzeria owners and operators. International Pizza Expo is the largest trade show and conference serving the pizza restaurant industry. Learn more at www.pizzatoday.com or www.pizzaexpo.com