Little Caesars offers basektball tournament special

DETROIT, March 12, 2014 /PRNewswire/ – Little Caesars is offering basketball fans a chance to score with a free lunch at participating Little Caesars restaurants on Monday, April 7. If any 16-seeded team beats a 1-seeded team in a crazy, unexpected victory in the games played on March 20 and 21 of the 2014 college men’s basketball championship tournament, Little Caesars will give away one free HOT-N-READY(®) Lunch Combo to every customer who comes into a participating store and mentions this offer at the check-out counter, between 11:30 a.m. and 1 p.m. on April 7. “If a crazy thing happens and there’s an upset, it’ll be a big score for pizza lovers,” said Ed Gleich, senior vice president of global marketing, Little Caesars. “And, if the number ones prevail, fans can still catch a great deal at Little Caesars with our high quality, HOT-N-READY Lunch Combo for just $5 plus tax. Either way, customers win!” Available at participating restaurants nationwide, the Little Caesars HOT-N-READY Lunch Combo includes a satisfying portion of four Detroit-style DEEP!DEEP!(TM) Dish pizza slices and a 20-ounce Pepsi product for $5, all served HOT-N-READY( )No calling, waiting or online ordering necessary. Customers simply go to their Little Caesars store, and fresh pizzas are ready to carry out. Offer Details: — If any of the 16-seeded college men’s basketball championship tournament teams from the four regions beat a 1-seeded team during the games played March 20 and 21 2014, Little Caesars will give away one free $5 HOT-N-READY Lunch Combo to every customer that goes to a store and mentions the offer on Monday, April 7, 2014 between 11:30am and 1:00 pm. — Limited to one $5 HOT-N-READY Lunch Combo, per customer. — Valid only on Monday, April 7, 2014 between 11:30 a.m. and 1:00 p.m., while supplies last. Must be ordered and served during this time period. — Valid at participating locations. — No purchase is necessary. — Little Caesars and the free $5 HOT-N-READY Lunch Combo promotion is neither affiliated nor associated in any way with any collegiate basketball team, league or association. — Upon request, complete terms and conditions of the promotion will be available

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at participating locations and at LittleCaesars.com on March 20, 2014. Little Caesars Pizza is the first national chain to introduce Detroit-style deep dish pizza to its core menu in all 50 states. The DEEP!DEEP! Dish pizza’s unforgettable taste starts with hand-made dough, baked in custom, deep dish pans that create a unique, crispy-on-the-bottom, soft-and-chewy-on-the-inside crust. Topped from coast-to-coast with fresh, premium mozzarella and Muenster cheese, the DEEP!DEEP! Dish is baked to a crispy, crunchy, caramelized cheese edge. Joining the Little Caesars popular $5 original round pepperoni or cheese HOT-N-READY Classic pizza, the $5 Lunch Combo is the most recent addition to the HOT-N-READY lineup of products, which also includes the full-size DEEP!DEEP! Dish pizza, Crazy Bread®, Caesar Wings® and other delicious selections. Little Caesars pizzas are made with quality ingredients including fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made with California crushed tomatoes. Customers can locate their closest Little Caesars store by visiting LittleCaesars.com. About Little Caesars Pizza Little Caesars Pizza, known for its HOT-N-READY pizza and famed Crazy Bread, is the largest carry-out pizza chain in America and the fastest growing pizza chain in the world.** Named “Best Value in America”*** for the seventh year in a row, Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from California crushed tomatoes. For franchisee candidates, Little Caesars is rapidly expanding in prime markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar. Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch’s companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel. For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776.