Paradise Adds New National Accounts Manager

Louisville, KY – June 20, 2012 – Paradise™ is pleased to announce the addition of Kevin Crooks to the Sales group. In his role, he will be working with key foodservice chain and industrial accounts.

Crooks has been in the food business for 28 years, starting when he owned and operated a catering company while in college. Most recently he was a Sales Director with McCormick and Company. During his 12 years at McCormick, he also served on the Extended Leadership Team and Multiple Management Board. Prior to this, he held national account sales positions with Nestle/Carnation Company and Anchor Foods.

He has also been a member of the Research Chefs Association. Crooks resides in Dallas with his wife and 2 daughters. During his spare time he volunteers with his daughters’ schools and sports activities. “Kevin brings great insight into developing successful initiatives with key foodservice accounts and his customer-focused approach is a perfect fit with Paradise’s mission,” explains Jeff Vickerman, Vice President of Sales for Paradise. “His expertise and forward thinking will be huge assets in helping our customers gain a competitive edge and operate more profitably with their sauce offerings.”

About Paradise As the industry leader in tomato-based and signature sauces, Paradise™ has been helping the top foodservice chains and industrial customers capitalize on the latest trends with custom sauces for pizza, pasta, marinara, hot sauce, barbeque and salsa as well as ethnic sauces for 20 years. With coast to coast coverage, Paradise offers both Packed-in-Season and All-Season Fresh™ products in pouches. For more information and to learn how Paradise can help get new menu ideas to market faster, visit

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