Sbarro to enter fast casual market

Sbarro to enter fast casual marketNational pizza chain Sbarro LLC, which ranks which ranked 10th on Pizza Today’s Top 100 Pizza Companies list, will enter the fast casual market with the launch of its new brand, Pizza Cucinova, according to an article in Columbus Business First. Sbarro will open two Pizza Cucinova locations in the Columbus area this fall.

The move gives entry into the fast casual segment, where other brands such as Pie Five Pizza Co., Uncle Maddio’s Pizza Joint and PizzaRev are carving out competitive edges or the pizza segment over market leaders like Chipotle Mexican Grill Inc., Au Bon Pain, Five Guys Burgers & Fries.

To read more about Sbarro’s plans, click here.