BY BILL OAKLEY, EXECUTIVE V.P.
I want to personally thank all the pizza professionals that attended this year’s International Pizza Expo®. The 2011 show was undoubtedly one of the biggest and best industry events ever held, with a show floor the size of nearly 5 football fields, 450 exhibiting companies and 930-plus booths, all devoted to America’s favorite food – pizza!
You could feel the excitement and electricity coming from our contest and demonstration areas, where the World Pizza Games® and the International Pizza Challenge™ had a record nine World Titles up for grabs. Throw in the $20,000 Mega Bucks Giveaway and the New Exhibitor Treasure Hunt, and we had nearly $60,000 in total prize money awarded this year. If you couldn’t attend this year’s show and were wondering who walked away with the hardware, cash and bragging rights, please make sure to read the Expo wrap-up article in the May issue of Pizza Today.
The great thing about Pizza Expo is that no matter how many times you’ve attended past shows, there’s always something new you can learn or implement that will help improve your pizzeria. In fact, I know it seems a long way off right now, but it’s never too early to start making plans to attend next year’s Expo, which is scheduled for March 13-15 at the Las Vegas Convention Center. There’s no telling what we’ll come up with to top this year’s show, but I’m sure we’ll plan several exciting new twists for 2011. This year we offered more than 80 seminars, workshops and demonstrations. Next year I hope to have 100.
As always, we want you to know that we are committed to improving and increasing the number and quality of exhibits, demonstrations, events and seminars at our trade shows. You’ll see this commitment now more than ever through the pages of Pizza Today, NAPO and our e-newsletters.
When deciding which trade shows to attend, remember that general foodservice shows are precisely that … general (even if they claim to have a pizza pavilion, contests and a few pizza exhibitors). Remember, if you’re looking for new pizza products, suppliers, networking opportunities or just a few ideas on how to improve your pizzeria, then International Pizza Expo® is the only show for you!
For more information on Pizza Expo, please feel free to give us a call at (800) 489-8324.
It’s all pizza and it’s all for you!
Executive Vice President
| Keep up with the latest trends, profit making ideas, delicious recipes and more. Delivered hot
and fresh to your email every Wednesday.