Food photographs are worth more than words — they’re worth money. Don’t believe it? Try adding some colorful, appetizing photos to your menu. Just like Romano cheese, however, a little goes a long way. In other words, don’t add a photo to accompany every menu item. When that happens, customers simply ignore the graphics. They’re too overwhelming. A nice choice is to add a photograph for each section: appetizers, salads, pasta, entrees, dessert, etc. Do that and watch sales of those items increase.
With that said, don’t waste your time photographing spaghetti and meatballs or a low-profit item. The spaghetti’s going to sell well no matter what, and what’s the point in increasing sales of low-margin products? Instead, pick a menu item that offers high profit margins. The photo will entice customers to order it, and your profits will increase!
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