February 2013

ALL MAGAZINE ISSUES


February 2013 Cover

Hot Stuff

See what’s behind soaring chicken wing sales. Delve into topics like employee social media monitoring, school lunch programs and dining room mishaps. Read more on avoiding trademark infringement and music licensing violations.

2013 February: Engaged

September 15, 2014 |

Engaged: Five critical moments of service

I was traveling the interstate close to midnight when I stopped by a restaurant still open in the small community of Canyonville, Oregon. My 18-year-old waiter, Kyle, graduated last year from his small high school in a senior class of 12 students. He was not the best in the technical aspects of formal tableside dining…Read More

2013 February: On Line

August 25, 2014 |

Employee Social Media Monitoring: On Line

Should you monitor your employees’ social media use? Admit it: you’ve Googled people you know to find out more about them, and you’ve used Facebook to look up old friends without actually contacting them. You might even have used social media to do a quick background check on a job candidate, or to help you…Read More

2013 February: On The Move

July 14, 2014 |

Relocation: On The Move

When considering moving your restaurant from one location to another, there’s a lot at stake. As the owner of an established Italian restaurant here in Georgia, we wanted to make the right decision for both our business and our customers. Questions to ask yourself before moving: Have you outgrown your existing space? Is your rent…Read More

2013 February: By Design

May 12, 2014 |

Restaurant Interior: By Design

Five common dining room design problems — and how to fix them Years ago, architect Jim Lencioni recalls being called into a casual restaurant concept based in the Southeast. Despite solid marks for its food, business continued falling. In surveying guests, Lencioni soon discovered that diners preferred carryout because they were so uncomfortable in the…Read More

2013 February: First Class

April 21, 2014 |

School Lunch Programs: First Class

The recession had just hit and Lisa Towne was searching for ways to improve her restaurant’s cash flow. Towne, owner of Mama Lisa’s Little Italy in Castle Rock, Colorado, registered with her state’s Web site that listed government jobs and saw an opportunity to bid on providing school lunches. “I decided to go for it,”…Read More

2013 February: Avoiding Trademark Trouble in Advertising

March 17, 2014 |

Avoiding Trademark Trouble in Advertising

Then the New England Patriots and New York Giants faced off in last year’s Super Bowl, it marked the biggest event of the NFL season. But for pizza purveyors, it wasn’t just a big sports day: American appetites for football and food make Super Bowl Sunday a major moneymaker. Nearly 50 million Americans ordered takeout…Read More

2013 February: Take Flight

January 31, 2013 |

2013 February: Take Flight

It’s true that chickens can’t really fly, but their wings have been flying out the doors of pizzerias for a couple of decades now increasing in popularity year after year. We’ve seen the emergence of restaurants dedicated to wings like Wild Wings, Buffalo Wild Wings, Wing Stop, Wing Street and so many more. Going back…Read More

2013 February: Slice of Hope 2012

January 31, 2013 |

Slice of Hope 2012

After the success of the intitial Slice of Hope charity event in October of 2011, we knew we had to do it again. The first incarnation, you see, was much more than a simple bike ride from Portland to Seattle. It was an industry marketing event that brought people into America’s pizzerias. It raised more…Read More

2013 February: Playing Their Song

January 31, 2013 |

Music Licensing: Playing Their Song

A couple of years ago, an Urbanspoon reviewer wrote that if Oregano’s Pizza Bistro were a movie, it would win an Academy award. The reviewer added: “From the background music to the star line-up of pizzas, sandwiches and pastas, this place has it all.” Indeed, background music is to a restaurant what a soundtrack is…Read More

2013 February: On The Road

January 31, 2013 |

Catering: On the Road

The financial boost that comes from catering really and truly can take your business to the next level. There’s so much more to catering than one time monetary gratification. I find that each catered event I complete grows word-of-mouth. I generally get a couple of inquiries from each event. Now some of these events are…Read More

2013 February: Man On The Street

January 31, 2013 |

Man On The Street: Pizzeria closed by health department

My heart sank as I reached the front door, only to realize that the worst was true. The usual line was nonexistent; the lights inside were dim and the front gates were down. My only clue was a small yellow notice on the front door. Apparently the New York City Department of Health and Human…Read More

2013 February: Il Pizzaiolo / Flippers Pizzeria, Orlando, FL

January 31, 2013 |

Il Pizzaiolo / Flippers Pizzeria, Orlando, FL

In a competitive market, standing out is imperative to success. For Orlando, Florida-based Flippers Pizzeria, differentiation has been key to its execution –– but so, too, has putting into place the right management team to take the company to the next level. As a result, Flippers has flourished to 14 stores with sales of more…Read More

2013 February: Il Pizzaiolo / Aldos, Naples, FL

January 31, 2013 |

Il Pizzaiolo / Aldos, Naples, FL

Last fall, Aldos Ristorante Italiano & Bar in Naples, Florida was tapped by Pizza Today to host the finale party for Slice of Hope, a fundraising event uniting the nation’s pizzerias in the fight against breast cancer. Talk about an event. Owners Kelly and Aldo Musico, their crew, partners and volunteers created a grand festival-style…Read More

2013 February: Dough Doctor

January 31, 2013 |

Dough Doctor: Advantages to using baker’s precentage

Q: What are the advantages to showing a dough recipe/formula in baker’s percent? A: The advantages are that it allows you to determine, at a glance, if the dough is in correct balance. It also allows you to manipulate the size of a dough recipe with 100-percent certainty that all of the ingredients are used…Read More

2013 February: Commentary

January 31, 2013 |

2013 February: Commentary

There are a lot of things I admire about Tony Gemignani, the World Champion pizza maker from Tony’s Pizza Napoletana in San Francisco. He’s an astute business man and a brilliant marketer, but he remains a true artisan first and foremost. Walk into his pizzeria and you’ll see the phrase “Respect the Craft” on his…Read More

2013 February: Ask Big Dave

January 31, 2013 |

Ask Big Dave: Dough consistency batch after batch

Q: We make our dough fresh every day and get a fairly consistent result. However, every once in a while our dough will have a smooth/firm bottom crust instead of a “soft/dimpled” bottom crust — and I like the smooth result better. The smooth result happens very infrequently so it is hard to understand what…Read More

2013 February: All Roads Lead to Vegas

January 31, 2013 |

2013 February: All Roads Lead to Vegas

Few people in the pizza industry haven’t heard of International Pizza Expo, the three-day event that brings together vendors, operators and restaurant professionals. The show has changed over the years, and 2013 is no different –– with competitions, cash giveaways, business-boosting seminars and a show floor filled with products, there’s more to see and do…Read More