July 2013 Cover

Master the Perfect Crust

This issue has a pizza dough focus, from dough equipment that heightens efficiency to using creative grains to make your dough stand out. Learn the logistics of offering a gluten-free pizza. We also traveled to Charleston, South Carolina to visit Extra Virgin Oven and Steel City Pizza Company.

Security systems protect assets, boost sales

April 7, 2014 |

Security systems protect assets, boost sales

Slater says all four locations of Blue Moon Pizza have cameras. Their value is not just in catching the bad guys but probably alson deterring crime. “We have small signs stating that this business is under surveillance,” he says. “We like to keep honest people honest.” Other operators say they would not think of opening…Read More

Storage Wars -- pizzerias cope with small spaces

December 23, 2013 |

Storage Wars: Coping with Small Spaces

It’s an essential component of restaurant operations, affecting everything from menu size to seating. Yet its importance often goes unrecognized — until the squeeze is on. We’re talking storage space, the bane of many pizzeria operators.“Storage is always an issue, and it does have an impact, and should, on purchasing and menu decisions,” says Jeff…Read More

Sound sales projections garner stronger labor, purchasing and marketing decisions

December 23, 2013 |

Sound Sales Projections Key to Success

At Fresh Brothers, a five-year-old chain with eight stores in the Los Angeles area and another two opening this summer, co-owner Adam Goldberg does not mince words about the importance of sales projections to his expanding pizzeria enterprise. content writing services “The ultimate goal is to run a more profitable operation and that’s something sales…Read More

Scott Wiener

December 13, 2013 |

Bad Customer Service Experience Strands Customers

Stranded. That’s how I felt the last time I had a bad restaurant experience. The wait was short, the ambiance was perfect and the food delicious. Everything was perfect until the interminable final minutes of my visit. I must have slipped into an alternate dimension the second the cheesecake hit the table. Did they completely…Read More

Going Gluten Free -- Logistics of tapping the wheat-free market

June 26, 2013 |

Going Gluten Free — Logistics of tapping the wheat-free market

Expanding with gluten-free offerings was an obvious choice for Southeast-based Brixx Wood Fired Pizza. The 21-store chain sold nearly 60,000 gluten-free pizzas in 2012 alone, doubling the previous year’s sales. “At the very beginning, we realized that offering gluten-free dough was going to open up new business,” says Executive Chef Richard Shinault. “It’s absolutely driven…Read More

Dough equipment delivers heightened efficiencies in the kitchen

June 26, 2013 |

Dough equipment delivers heightened efficiencies in the kitchen

Darren Lister has his eyes on growth. Already with 12 Hideaway Pizza locations spread about Oklahoma, Lister and his partners are looking to build two new units each year, eventually expanding beyond their Oklahoma homeland into neighboring states. That can be a costly venture, especially as each Hideaway location produces its own dough and subsequently,…Read More

Dough Doctor Tom Lehmann takes on common causes of a gum line

June 26, 2013 |

Dough Doctor Tom Lehmann takes on common causes of a gum line

In last months’ Dough Doctor article we began discussing the causes for the development of the “dreaded” gum line. This month, we take a look further. Check out some common causes and how to remedy the problem: Failure to cross stack the boxes of dough as they are placed into the cooler. Cross stacking the…Read More

Creative grains can make your dough stand out

June 26, 2013 |

Creative grains can make your dough stand out

At 4:30 pm on August 15th, 2009, I made the best business decision I’d made since opening my pizzeria ten years earlier. I changed my dough. I had been in business for more than nine years. That steamy day, I cruised up and down the undulating hills and steep ravines of Southeastern Ohio heading to…Read More