February 1, 2011 |

2011 February: Expo News

By Bill Oakley


Designed for pizzeria owners and operators, there’s something for everyone at International Pizza Expo®, whether you’re an industry veteran or just opening your first store. If you haven’t already pre-registered to attend, you better start making plans now! International Pizza Expo continues to be the premier industry event for education, networking, business-boosting ideas, new products and services.

Have you ever heard the saying, “education is the key to success”? We feel so strongly about continuing education that we’ve decided to expand our pizza-specific educational component to include more than 80 seminars, workshops and demonstrations. We’ve also added several new industry speakers to our lineup, experts that will tell you what to do and how to react to the challenges and issues facing our industry today. Our team will educate you on how to survive and prosper in today’s economy. You’ll learn how to retain your core customers, attract new customers, improve customer service and create dynamic and meaningful marketing campaigns that really drive profits to your pizzeria.

February 28th is being designated as “New Operator Monday”. This intense 5-hour educational program is free to registered attendees.

Or maybe you’re just looking for a few new menu ideas? If you are, then the International Pizza Challenge and Demonstration Area is the place for you. The International Pizza Challenge™ has become so popular that we’ve decided to expand the competition. This year, we’ll have approximately 120 competitors from across the globe taking part in the “Pizza World Championships”. Better yet, you’ll have the opportunity to watch and learn from the top two finishers of each category, traditional and non-traditional, who will go head-to-head in our blind-box competition. What could be more exciting and spontaneous than watching four of the World’s best pizzaiolos competing to see who’s the “Best of the Best”?

Do you want to party? Make plans to attend the World Pizza Games® Finals and Rockin’ Party. We’re pulling out all the stops this year to make sure this is the biggest and best party ever.

The bottom line? There will always be winners and losers, but only those pizzeria owners that arm themselves with industry knowledge and are willing to take action towards positive change will have the ability to position their business for future growth and success.

Last but not least, remember attending International Pizza Expo is a tax-deductible working vacation.

It’s all Pizza and it’s all for you.

Best regards,
Bill Oakley

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