December 1, 2012 |

Expo News

By Bill Oakley

This year we’re expanding our education program to include more than 85 business-boosting seminars, demonstrations and workshops. We’ve Bill Oakley also added several new industry speakers who will address the hot-button issues facing @PizzaExpo pizzeria operators today.

In the current environment, it’s more important than ever to discover new, innovative ways to boost profits and improve efficiencies. How to implement a winning social media strategy to maximize exposure and generate bottom-line results? How to make the most from your online and delivery orders? How to build a profitable craft beer program? At this year’s International Pizza Expo, you’ll find solutions to these problems and more.

Designed for pizzeria owners and operators, Pizza Expo is an all-industry event, whether you’re a veteran or just opening your first store. Can you imagine a show floor larger than five football fields with nothing but pizza-related goods, equipment and services? International Pizza Expo—the “Show of Shows” for the pizza industry—is THE place to do business, learn, network and deal.

Do you feel the need to compete? I know you think your pizza is the best … and here’s your chance to prove it by competing in the International Pizza Challenge™. This year we’ll again have competitions for traditional and non-traditional pizzas, as well as deep-dish and Italian-style pies. The four division winners will then compete against each other to determine the “Pizza Maker of the Year.”We’ve also invited back four of our past world champions—Theo Kalogeracos, Tony Palombino, Carmelo Oliveri and last year’s winner Shawn Randazzo—to compete in a blind-box competition to see who will be crowned the “Master Pizza Maker of the Year.”

This year we’ll have over $50,000 in cash and prizes up for grabs. If you’re interested, don’t delay; there are limited entries in each division. And that’s not all: Energy and excitement will abound when the World Pizza Champions™ and the World Pizza Games® take center stage. Contestants will be able to compete in up to five events, including freestyle acrobatics, fastest dough, largest stretch, fastest box folding and, new in 2013, the pizza triathlon. Each event winner will take home $1,000. We’re also going to have another pizza box contest. If you think yours is one of the best, please make sure to bring a sample with you. Who knows, you might take home $500 and bragging rights.

Last but not least, at the close of the show on Thurs., March 21, one lucky pizzeria owner will walk away with $20,000 in cold, hard cash by participating in the $20,000 MEGA BUCKS Giveaway™! Remember, you can’t win, if you don’t enter—and you won’t win if you’re not present.

If you haven’t already registered to attend, call (800) 489-8324 and do so now. Or, better yet, pre-register online at and SAVE $10. For those of you who have already made plans to attend the industry’s premier annual event, it’s a good idea to start planning your show strategy now: Map out a list of education seminars to attend and start thinking about questions to ask at the Beer & Bull™ Idea Exchange.

Please take a few minutes now to review the attendee brochure mailed with this issue or visit our website for a detailed listing of exhibiting companies, seminars and demonstrations. If you’ve seen or read about a product or service you’d like to have for your pizzeria, then chances are you’ll find it on our show floor. Did I mention we have more than 40 new exhibiting companies that have already signed up for this year’s show?

I guarantee attending Expo will be the single best investment of time and money you’ll make in the next year, or we’ll refund your registration fee.

Also, remember that International Pizza Expo is a tax-deductible working vacation.
See you in Las Vegas!

Bill Oakley
Executive Vice President

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