January 1, 2013 |

2013 January: Expo News

By Bill Oakley

Bill Oakley, Executive V.P.

There’s something for every pizzeria owner and operator at International Pizza Expo, whether you’re an industry veteran or just opening your first store. If you haven’t already preregistered to attend, you better start making plans now. International Pizza Expo continues to be the premier industry event for education, new products and technology, networking and business boosting ideas.

Have you ever heard the saying, “Education is the key to success?” We feel so strongly about continuing education that we’ve decided to expand our pizza specific education component to include more than 85 seminars, workshops and demonstrations. We’ve added several new pizzeria operators to our speaker lineup, and they’ll advise you on how to react to the challenges and issues facing our industry today. Our team of experts will educate you on how to prosper in today’s economy. You’ll learn how to improve customer service, increase profits through your menu design, build a winning mobile marketing strategy and put together a profitable craft beer program that will boost your bottom line.

March 18 has been designated as “New Operator Monday.” This intense 6 ½ hour education program is FREE to all registered attendees. Are you looking to take your pizzeria to the next level? If you are, then you need to check out Power Panel 1 featuring four super-successful operators, all of whom bring in $1-million-plus in annual revenue from a single unit. They’ll share methods — and a few trade secrets — for out competing the big chains and establishing a dominant marketing position.

Or maybe you want to explore the frontiers of social media marketing? If you do, check out our Power Panel devoted to social media. This panel features three promotions-savvy pizza professionals who continue to explore the frontiers of social media marketing … and they’re willing to pass along their new found knowledge. Best of all, you’ll be able to compare your efforts with theirs in this rapidly evolving and vital marketing arena.

Whether you make pizza as a labor of love or just for the money, we’ve got a contest to suit both ambitions. Now in its sixth year, the International Pizza Challenge is bigger and better than ever. Do you think your pizza is the best in town? If so, you need to act now and enter the competition.
There are four divisions filling up with challengers competing for big prize money and unparalleled notoriety: traditional, non-traditional, American pan and Italian style pizzas. Your best pie will fit in one of them!

First-place money runs from $4,000 to $7,500, with second- and third-place checks up to $2,000. And the winners of each division will qualify for a final, mystery-ingredient bake off for an additional $5,000 and the title of World Champion Pizza Maker of the Year.

Lastly, do you like to party? If so, make plans to attend the World Pizza Games Finals and Rockin’ Party on Wednesday, March 20. It’s a once-a-year stage show designed exclusively for pizzeria operators— with music, awards and an expected cameo appearance by the nation’s newest dough-tossing prodigy. You don’t want to miss the Freestyle Acrobatic Dough Tossing finals, where the pizzaiolo-jugglers who have advanced from preliminary competitions put on a show for you and the judges. Routines from past winners have made network television, and you’ll see why as you sit back and enjoy a cocktail or other cold beverage and munch on hors d’oeuvres.

The bottom line? There will always be winners and losers, but only those pizzeria owners who arm themselves with industry knowledge and are willing to take action for positive change will have the ability to position their businesses for future growth and success.

It’s all pizza, and it’s all for YOU!

Bill Oakley
Executive Vice President

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